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Amazon

Fail

The top 5 brands take 100% of clicks, so Amazon is a Fail.

Flapen Score
35
35 / 100
Ranks 226 of 284 Electronics niches · −7 vs the category median of 42
Market size
$1.5M/yr3.8M searches / yr
90-day growth
-21.8%search demand this quarter
Competition
89%top-5 click share · 4 brands · 9 sellers

Flapen Score

Amazon against its category

The dotted line is the Electronics average. Past it, Amazon is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Amazon 3.8M times last year and spent an estimated $1.5M. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
3.8M
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
0.1%
Market size, estimated
$1.5Ma year
Top search term
amazon3.1M searches a year

02 · Price

A sale here is worth $317.35.

Listings sell for $317.35 on average, from $18.75 to $1078.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $317.35 that is $397K to $476K a year per listing.

Average price
$317.35above the $15 to $100 sweet spot
Price range
$18.75–$1078.47
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$397K–$476K
Returns
0.8%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #172 within Electronics. It carries 374,587 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#172in Electronics
Average rating
4.34 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
374,587per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Amazon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 226%
  • Brand 318%
  • Brand 46%

Demand

Amazon search demand

Weekly searches over the year. Pick a range.

70K50KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Amazon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon3.1M/yr
  • امازون427K/yr
  • amazon basics131K/yr
  • امارون37K/yr
  • امازون بيسكس20K/yr
  • amazonbasics14K/yr
  • امزون12K/yr
  • منتجات امازون11K/yr
  • أمازون6K/yr
  • amzon3K/yr

Reviews and returns

What reviews say buyers love and hate about Amazon

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “الحجم الكلي”
0.8%of orders come back
“The product is shorter than the standard”
A buyer, on “الحجم الكلي”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

Keep looking

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All tracked niches

FAQ

Common Amazon questions

Answered from the same tracked data.