Outdoor
FailShoppers spend an estimated $0 a year here, so Outdoor is a Fail.
- Flapen Score
- 37 / 100Ranks 92 of 106 DIY & Tools niches · −11 vs the category median of 4837
- Market size
- $0/yr26K searches / yr
- 90-day growth
- -29.7%search demand this quarter
- Competition
- 43%top-5 click share · 19 brands · 120 sellers
Flapen Score
Outdoor against its category
The dotted line is the DIY & Tools average. Past it, Outdoor is stronger. Inside it, weaker.
Market
The Outdoor market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Outdoor 26K times last year and spent an estimated $0. The top 5 brands take 59% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -29.7%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- outdoor lights8K searches a year
02 · Price
A sale here is worth $128.47.
Listings sell for $128.47 on average, from $32.41 to $338.02. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $128.47 that is $0 to $13K a year per listing.
- Average price
- $128.47above the $15 to $100 sweet spot
- Price range
- $32.41–$338.02
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 3.4%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #12 within DIY & Tools. It carries 2,894 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #12in DIY & Tools
- Average rating
- 4.32 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 2,894per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Outdoor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
120
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
43%
Top 20: 93%
Open market
41%
- Brand 112%
- Brand 210%
- Brand 310%
- Brand 410%
- Brand 59%
- Brand 69%
Demand
Outdoor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7× · 7 of 12 months tracked
Search terms
Top Outdoor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- outdoor lights8K/yr
- outdoor11K/yr
- garden lights7K/yr
Reviews and returns
What reviews say buyers love and hate about Outdoor
We read the reviews and the return reasons for every product selling here.
“Doesnt light enough when other lights are on”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Outdoor questions
Answered from the same tracked data.






