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Outdoor

Fail

Shoppers spend an estimated $0 a year here, so Outdoor is a Fail.

Flapen Score
37
37 / 100
Ranks 92 of 106 DIY & Tools niches · −11 vs the category median of 48
Market size
$0/yr26K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
43%top-5 click share · 19 brands · 120 sellers

Flapen Score

Outdoor against its category

The dotted line is the DIY & Tools average. Past it, Outdoor is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Outdoor 26K times last year and spent an estimated $0. The top 5 brands take 59% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
outdoor lights8K searches a year

02 · Price

A sale here is worth $128.47.

Listings sell for $128.47 on average, from $32.41 to $338.02. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $128.47 that is $0 to $13K a year per listing.

Average price
$128.47above the $15 to $100 sweet spot
Price range
$32.41–$338.02
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
3.4%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #12 within DIY & Tools. It carries 2,894 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#12in DIY & Tools
Average rating
4.32 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
2,894per listing
Listings tracked
25

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

120

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

43%

Top 20: 93%

Open market

41%

  • Brand 112%
  • Brand 210%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 69%

Demand

Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '26JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor lights8K/yr
  • outdoor11K/yr
  • garden lights7K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “السطوع/اللمعان/التوهج”
3.4%of orders come back
“Doesnt light enough when other lights are on”
A buyer, on “السطوع/اللمعان/التوهج”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

Keep looking

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Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common Outdoor questions

Answered from the same tracked data.