figure
Worth a lookShows beatable incumbent ratings (4.1★), but weak search conversion (0.3%) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$61.23avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Good585.88avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Price range
Bad$5.49–$392.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$66K$66K/yr · 413K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Saudi Arabia niche tracking, figure is a $66K/yr Amazon Saudi Arabia market (413K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
figure market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $46K–$61K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #281
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 54%
- Out of stock
- 22.7%
- Avg brand age
- 38 months
- Avg seller age
- 18 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
70
Top-5 brand share
55%
Top 20: 90%
Top-5 click share
39%
Top 20: 73%
Open market
40%
- Funko17%
- Other16%
- Fun Moment9%
- SKEIDO8%
- FUN MOMENT5%
- MINIX4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top figure search terms
- figure46K/yr
- anime37K/yr
- مجسمات32K/yr
- action figure21K/yr
- مجسمات انمي24K/yr
- انمي31K/yr
- مجسمات قيمنق30K/yr
- مجسم24K/yr
- فيقرات25K/yr
- فقرات23K/yr
Top figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Car Ornaments Cartoon PlaStic Robot Shaking Head Figure Auto Interior Decorations Big Hero Toys Ornament Accessories
Other$22.603.8★55 rev
Anya Anime Figure with Extra Face
Fun Moment$11.534.6★3 rev
Funko Pocket Pop! Animation: My Hero Academia - Kurogiri Collectible Action Vinyl Figure - 68740
Funko$42.504.9★46 rev
Anime one piece Luffy LED Night Light Table Lamp Figure Toys Home Deocr
SKEIDO$31.394.0★127 rev
One Piece Brotherhood Luffy Ace Sabo 3 in 1 Action Figures Anime Figure Toy
Other$65.323.3★19 rev
Newest
by launch date
Funny Anime Mini Figures Cute Car Dashboard Decor for Men Women Kawaii Desktop Ornaments for Home Office Micro Action Figurines for Auto Motorcycle Truck Interior Accessories
GBUFIYSN$29.190 rev
QAHEART Yokoyama Ishimi Figures Anime Girls Figure Ishimi Yokoyama Original Painting Illustration Anime Figurine 26CM
QAHEART$363.9736 rev
Funko Pop! Bitty Ride: One Piece - Going Merry with Monkey D. Luffy - 0.9 Inch and 1.3 Inch (2.3 and 3.3 Cm) - Anime Collectable - Official Merchandise - Gift Idea - Toys for Kids & Adults
Funko$39.67595 rev
Medieval Knight Action Figure Multi-Jointed Movable Armor Figure T13 Dummy 13 Action Figure With Helmet Sword Shield Interchangeable Hands (Assembly Required)
KASTWAVE$35.9711 rev
JJK Fushiguro Toji Figures 22 cm JJK Anime Figure JJK Merch Anime Character Model Standing Position Action Figure Desktop Ornaments Model Collection for Anime Fans Gift
FYFLYMT$121.4242 rev
Trending
90-day click momentumFunny Anime Mini Figures Cute Car Dashboard Decor for Men Women Kawaii Desktop Ornaments for Home Office Micro Action Figurines for Auto Motorcycle Truck Interior Accessories
GBUFIYSN$29.190.0★
Funko Pocket Pop! Animation: My Hero Academia - Kurogiri Collectible Action Vinyl Figure - 68740
Funko$42.504.9★
Funko Pop! Bitty Ride: One Piece - Going Merry with Monkey D. Luffy - 0.9 Inch and 1.3 Inch (2.3 and 3.3 Cm) - Anime Collectable - Official Merchandise - Gift Idea - Toys for Kids & Adults
Funko$39.674.8★
Funko Pocket Pop Animation Demon Slayer Tanjiro Keychain
Funko$42.444.8★
1 set /9pcs (42x29cm) Anime poster Wall Sticker Cartoon Pictures Japanese anime One Piece Wanted poster
SKEIDO$37.864.1★
What buyers say about figure
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product”
“Yes it is a good addition to your desk in looks”
What buyers complain about
“Small non sturdy material”
“Very low quality”
“Very tiny”
“It would be pretty if it was maybe yellow or something”
“images are misleading”
“just take it easy idk what is the battery for cos with me its not working after 1 full day charge”
“when I disconnect the cable it shots off”
Top return reasons
Common questions
- Is figure profitable to sell on Amazon Saudi Arabia?
- The niche generates $66K/yr across 48 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the figure niche?
- 31 brands and 70 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in figure?
- Top complaints mined from reviews: جودة المواد, الجودة الشاملة, الحجم الكلي. The return rate is 2.5%.
- When does demand for figure peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the figure niche?
- Listings span $5.49–$392.91; the average listing price is $61.23 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.