Mario
FailBuyers convert on only 0.3% of searches, so Mario is a Fail.
- Flapen Score
- 42 / 100Ranks 75 of 106 DIY & Tools niches · −6 vs the category median of 4842
- Market size
- $24K/yr82K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 47%top-5 click share · 19 brands · 46 sellers
Flapen Score
Mario against its category
The dotted line is the DIY & Tools average. Past it, Mario is stronger. Inside it, weaker.
Market
The Mario market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Mario 82K times last year and spent an estimated $24K. The top 5 brands take 59% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $24Ka year
- Top search term
- mario32K searches a year
02 · Price
A sale here is worth $95.46.
Listings sell for $95.46 on average, from $21.39 to $250.89. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $95.46 that is $0 to $10K a year per listing.
- Average price
- $95.46inside the $15 to $100 sweet spot
- Price range
- $21.39–$250.89
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 2.7%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
34% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #284 within DIY & Tools. It carries 1,483 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 34%
- Prime listings
- 100%
- Out of stock, average day
- 11.7%
- Average rank
- #284in DIY & Tools
- Average rating
- 4.51 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 1,483per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Mario products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Super Bros Night Light for Kids Mushroom Lamp with Game Sound As Gifts for Kids and Fans
- Price
- $43.92
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 2y ago

Cute Super Mario Bros Bowser Koopa Yoshi Mari PVC Action Figures 8-15cm Model Dolls Toys Ornament Decoration
- Price
- $83.56
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 7y ago

LEGO Super Mario Captain Toads Camp - Interactive Toy with 3 Figures incl. a Goomba plus a Tent & Collapsing Bridge - Gamer Gift for 6+ Year Old Boys & Girls - 72040
- Price
- $48.34
- Rating
- 4.8/5
- Reviews
- 306
- Age
- 11mo ago

Super Mario Wave 33 Figure 6cm
- Price
- $36.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

TOMY Pop Up Super Mario Family and Preschool Kids Board Game 2-4 Players Suitable for Boys & Girls Ages 4+
- Price
- $106.99
- Rating
- 4.6/5
- Reviews
- 3,135
- Age
- 3y ago
Trending
estimated 90-day click momentum
Nintendo Mens Super Mario Jump Pose T-Shirt Red Heather XL
- Price
- $83.67
- Rating
- 4.5/5
- Reviews
- 565
- Age
- 5y ago

The Super Mario Galaxy Movie Bowser Jr. 5 / 12.7cm Action Figure with Accessory Officially Licensed by Jakks Pacific 17 Points of Articulation Includes Paint Brush Accessory for Ages 3+
- Price
- $168.73
- Rating
- 4.7/5
- Reviews
- 738
- Age
- 5mo ago

Super Mario Basic Playset
- Price
- $232.68
- Rating
- 4.7/5
- Reviews
- 190
- Age
- 5mo ago

Bukela 3D Icon Lamp Cube for Super Mario LED Night Light for Kids Bedroom with Sound 3D Square Brick Night Table Lamp for Children USB Rechargeable for Toys Decoration
- Price
- $62.55
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Cute Super Mario Bros Bowser Koopa Yoshi Mari PVC Action Figures 8-15cm Model Dolls Toys Ornament Decoration
- Price
- $83.56
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 7y ago
Newest
by launch date
Super Mario Basic Playset
- Price
- $232.68
- Rating
- 4.7/5
- Reviews
- 190
- Age
- 5mo ago

The Super Mario Galaxy Movie Bowser Jr. 5 / 12.7cm Action Figure with Accessory Officially Licensed by Jakks Pacific 17 Points of Articulation Includes Paint Brush Accessory for Ages 3+
- Price
- $168.73
- Rating
- 4.7/5
- Reviews
- 738
- Age
- 5mo ago

20 Sheets Mario Temporary Tattoos for Video Game Birthday Party Favors Cute Cartoon Decoration Sticker Gifts for Girl Boys Home Activity Class Prizes Carnival Christmas Rewards
- Price
- $31.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Bukela 3D Icon Lamp Cube Super Mario LED Night Light for Kids Bedroom Sound Square Brick Night Table Lamp USB Rechargeable Toys Decoration
- Price
- $61.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

LEGO Super Mario Captain Toads Camp - Interactive Toy with 3 Figures incl. a Goomba plus a Tent & Collapsing Bridge - Gamer Gift for 6+ Year Old Boys & Girls - 72040
- Price
- $48.34
- Rating
- 4.8/5
- Reviews
- 306
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
46
Est. top-5 brand share
59%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 86%
Open market
35%
- LEGO15%
- GARLUGAVA13%
- Other13%
- JAKKS Pacific10%
- Nintendo9%
- Lexibook6%
Demand
Mario search demand
Weekly searches over the year. Pick a range.
Search terms
Top Mario search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mario32K/yr
- ماريو25K/yr
- super mario17K/yr
- سوبر ماريو8K/yr
Reviews and returns
What reviews say buyers love and hate about Mario
We read the reviews and the return reasons for every product selling here.
“Quality is not good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mario questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






