Fairy Lights
FailDemand is soft, at -63.3% this quarter, so Fairy Lights is a Fail.
- Flapen Score
- 37 / 100Ranks 92 of 106 DIY & Tools niches · −11 vs the category median of 4837
- Market size
- $26K/yr27K searches / yr
- 90-day growth
- -63.3%search demand this quarter
- Competition
- 65%top-5 click share · 19 brands · 34 sellers
Flapen Score
Fairy Lights against its category
The dotted line is the DIY & Tools average. Past it, Fairy Lights is stronger. Inside it, weaker.
Market
The Fairy Lights market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Fairy Lights 27K times last year and spent an estimated $26K. The top 5 brands take 69% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- -63.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $26Ka year
- Top search term
- fairy lights20K searches a year
02 · Price
A sale here is worth $39.42.
Listings sell for $39.42 on average, from $13.08 to $185.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $39.42 that is $0 to $4K a year per listing.
- Average price
- $39.42inside the $15 to $100 sweet spot
- Price range
- $13.08–$185.82
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.2%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #49 within DIY & Tools. It carries 2,789 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 19.8%
- Average rank
- #49in DIY & Tools
- Average rating
- 4.22 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 2,789per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Fairy Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
34
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
26%
- Brand 135%
- Brand 214%
- Brand 39%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Fairy Lights search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Fairy Lights
We read the reviews and the return reasons for every product selling here.
“VERY NICE BUT NOT HEAVY DUTY”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fairy Lights questions
Answered from the same tracked data.






