White Noise Machine
FailDemand is soft, at -25.8% this quarter, so White Noise Machine is a Fail.
- Flapen Score
- 36 / 100Ranks 76 of 78 Baby Products niches · −15 vs the category median of 5136
- Market size
- $68K/yr20K searches / yr
- 90-day growth
- -25.8%search demand this quarter
- Competition
- 52%top-5 click share · 12 brands · 51 sellers
Flapen Score
White Noise Machine against its category
The dotted line is the Baby Products average. Past it, White Noise Machine is stronger. Inside it, weaker.
Market
The White Noise Machine market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for White Noise Machine 20K times last year and spent an estimated $68K. The top 5 brands take 82% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- -25.8%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $68Ka year
- Top search term
- white noise machine14K searches a year
02 · Price
A sale here is worth $122.31.
Listings sell for $122.31 on average, from $35.28 to $187.06. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $122.31 that is $0 to $12K a year per listing.
- Average price
- $122.31above the $15 to $100 sweet spot
- Price range
- $35.28–$187.06
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 3.1%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #15 within Baby Products. It carries 6,065 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 95%
- Out of stock, average day
- 12.7%
- Average rank
- #15in Baby Products
- Average rating
- 4.49 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 6,065per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top White Noise Machine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
51
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
13%
- Brand 152%
- Brand 215%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 64%
- Open — no brand owns it (6 brands, 13%)
Demand
White Noise Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7× · 9 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about White Noise Machine
We read the reviews and the return reasons for every product selling here.
“keeps waking my baby up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Noise Machine questions
Answered from the same tracked data.