White Noise Machine
FailDemand is soft, at -25.8% this quarter, so White Noise Machine is a Fail.
- Flapen Score
- 36 / 100Ranks 76 of 78 Baby Products niches · −15 vs the category median of 5136
- Market size
- $68K/yr20K searches / yr
- 90-day growth
- -25.8%search demand this quarter
- Competition
- 52%top-5 click share · 12 brands · 51 sellers
Flapen Score
White Noise Machine against its category
The dotted line is the Baby Products average. Past it, White Noise Machine is stronger. Inside it, weaker.
Market
The White Noise Machine market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for White Noise Machine 20K times last year and spent an estimated $68K. The top 5 brands take 82% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- -25.8%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $68Ka year
- Top search term
- white noise machine14K searches a year
02 · Price
A sale here is worth $122.31.
Listings sell for $122.31 on average, from $35.28 to $187.06. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $122.31 that is $0 to $12K a year per listing.
- Average price
- $122.31above the $15 to $100 sweet spot
- Price range
- $35.28–$187.06
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 3.1%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #15 within Baby Products. It carries 6,065 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 95%
- Out of stock, average day
- 12.7%
- Average rank
- #15in Baby Products
- Average rating
- 4.49 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 6,065per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top White Noise Machine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
White Noise Machine for Sleeping Baby Children Adults - Portable Sound Machine with Night Light 34 Soothing Sounds USB Rechargeable and Auto-Off Timer for Childrens Room Travel
- Price
- $89.19
- Rating
- 4.4/5
- Reviews
- 2,051
- Age
- 4y ago

Dreamegg Portable White Noise Machine for Sleep White Noise Machine Baby Kids Adults 16 Relaxing Sounds 32 Voume Levels Timer Rechargeable Sound Machine for Office Home Travel
- Price
- $87.49
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 1y ago

Dreamegg White Noise Machine D1+ White Noise Machine with Nursery Night Light 29 Soothing Sounds Sound Machine Alarm Clock with 6 Wake Up Sound for Adults Baby 0-100% Dimmable Display Snooze Gift
- Price
- $160.11
- Rating
- 4.6/5
- Reviews
- 1,027
- Age
- 1y ago

Dreamegg White Noise Machine D1 Sleep Sound Machine with Night Light for Baby Kid Adult 24 Natural Sounds Therapy Continuous or Timer Noise Machine for Sleeping Nursery Office Travel Gift
- Price
- $177.70
- Rating
- 4.6/5
- Reviews
- 1,608
- Age
- 1y ago

Dreamegg White Noise Machine D11 Sound Machine with Night Light for Children Adults Baby White Noise 21 Soothing Sounds for Sleep Sleep Soother Childrens Room and Travel USB Rechargeable
- Price
- $145.34
- Rating
- 4.5/5
- Reviews
- 1,310
- Age
- 1y ago
Trending
estimated 90-day click momentum
Dreamegg Sound Machine Baby - White Noise Sound Machine Baby With Night Light Ok to Wake Alarm Clock 34 Soothing Sounds Sleep Trainer Routine Builder App Control for Kids Nursery Sleeping Bedroom
- Price
- $151.59
- Rating
- 4.5/5
- Reviews
- 551
- Age
- 1y ago

Dreamegg White Noise Machine Portable Sound Machinefor Baby Stroller Carrier Car Seat Sleep Soother with 19 Sounds Nursery Night Light White Noise for Baby Sleep Travel Newborn Essentials
- Price
- $115.66
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 1y ago

Babelio White Noise Machine Mini Sound Machine for Adults Kids Baby | 15 Non-looping Sounds | Timer | Easy to Pocket and Travel - Black
- Price
- $86.73
- Rating
- 4.4/5
- Reviews
- 5,962
- Age
- 3y ago

Hatch Baby Rest Go | Portable Sound Machine for Babies and Kids | Sleep Soother | 10 Soothing Sounds | White Noise | Shush | Travel | Registry Gift | Shower | Clips on Stroller | Putty
- Price
- $187.06
- Rating
- 4.7/5
- Reviews
- 4,983
- Age
- 3y ago

White Noise Machine for Sleeping Baby Children Adults - Portable Sound Machine with Night Light 34 Soothing Sounds USB Rechargeable and Auto-Off Timer for Childrens Room Travel
- Price
- $89.19
- Rating
- 4.4/5
- Reviews
- 2,051
- Age
- 4y ago
Newest
by launch date
Dreamegg White Noise Machine Portable Sound Machinefor Baby Stroller Carrier Car Seat Sleep Soother with 19 Sounds Nursery Night Light White Noise for Baby Sleep Travel Newborn Essentials
- Price
- $115.66
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 1y ago

Dreamegg White Noise Machine - Sound Machine for Adults & Light Sleepers Alarm Clock & Night Light 25 Soothing Sounds 7 Wake-Up Tones Dimmable Display White Pink Brown Noise for Sleep Relaxation
- Price
- $140.92
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 1y ago
![Portable Baby Sound Machine [White Noise for Babies Kids Adults][Timer Function][20 Soothing Sounds][Sleep Soother] 15 Hours Battery Life Travel Registry Gifts Shower Clips on Baby Stroller](https://m.media-amazon.com/images/I/31NeUy9X7mL.jpg)
Portable Baby Sound Machine [White Noise for Babies Kids Adults][Timer Function][20 Soothing Sounds][Sleep Soother] 15 Hours Battery Life Travel Registry Gifts Shower Clips on Baby Stroller
- Price
- $98.64
- Rating
- 4.7/5
- Reviews
- 2,134
- Age
- 1y ago

Dreamegg Portable White Noise Machine for Sleep White Noise Machine Baby Kids Adults 16 Relaxing Sounds 32 Voume Levels Timer Rechargeable Sound Machine for Office Home Travel
- Price
- $87.49
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 1y ago

Dreamegg Sound Machine Baby - White Noise Sound Machine Baby With Night Light Ok to Wake Alarm Clock 34 Soothing Sounds Sleep Trainer Routine Builder App Control for Kids Nursery Sleeping Bedroom
- Price
- $151.59
- Rating
- 4.5/5
- Reviews
- 551
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
51
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 100%
Open market
13%
- Dreamegg52%
- Famisym15%
- YOGASLEEP6%
- Frida5%
- TDZDDYS5%
- Babelio4%
- Open — no brand owns it (6 brands, 13%)
Demand
White Noise Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7× · 9 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about White Noise Machine
We read the reviews and the return reasons for every product selling here.
“keeps waking my baby up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Noise Machine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






