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Swaddle

Fail

Buyers convert on only 0.8% of searches, so Swaddle is a Fail.

Flapen Score
44
44 / 100
Ranks 56 of 78 Baby Products niches · −7 vs the category median of 51
Market size
$59K/yr57K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
33%top-5 click share · 18 brands · 65 sellers

Flapen Score

Swaddle against its category

The dotted line is the Baby Products average. Past it, Swaddle is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swaddle market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Swaddle 57K times last year and spent an estimated $59K. The top 5 brands take 67% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
0.8%
Market size, estimated
$59Ka year
Top search term
swaddle14K searches a year

02 · Price

A sale here is worth $126.77.

Listings sell for $126.77 on average, from $37.21 to $365.90. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $126.77 that is $0 to $13K a year per listing.

Average price
$126.77above the $15 to $100 sweet spot
Price range
$37.21–$365.90
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
3.7%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #48 within Baby Products. It carries 4,622 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
15.3%
Average rank
#48in Baby Products
Average rating
4.22 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
4,622per listing
Listings tracked
46

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Swaddle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

65

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

33%

Top 20: 78%

Open market

28%

  • Brand 139%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Swaddle search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Swaddle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swaddle14K/yr
  • قماط للرضع قطن13K/yr
  • قماط10K/yr
  • baby swaddle7K/yr
  • swaddle wrap newborn7K/yr
  • swaddle me5K/yr

Reviews and returns

What reviews say buyers love and hate about Swaddle

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “جودة المواد”
3.7%of orders come back
“good material,big enough until baby 6 months old”
A buyer, on “جودة المواد”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

Keep looking

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Best Flapen score

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All tracked niches

FAQ

Common Swaddle questions

Answered from the same tracked data.