- Flapen Score
- 44 / 100Ranks 56 of 78 Baby Products niches · −7 vs the category median of 5144
- Market size
- $59K/yr57K searches / yr
- 90-day growth
- +4.2%search demand this quarter
- Competition
- 33%top-5 click share · 18 brands · 65 sellers
Flapen Score
Swaddle against its category
The dotted line is the Baby Products average. Past it, Swaddle is stronger. Inside it, weaker.
Market
The Swaddle market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Swaddle 57K times last year and spent an estimated $59K. The top 5 brands take 67% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +4.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $59Ka year
- Top search term
- swaddle14K searches a year
02 · Price
A sale here is worth $126.77.
Listings sell for $126.77 on average, from $37.21 to $365.90. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $126.77 that is $0 to $13K a year per listing.
- Average price
- $126.77above the $15 to $100 sweet spot
- Price range
- $37.21–$365.90
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 3.7%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #48 within Baby Products. It carries 4,622 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 15.3%
- Average rank
- #48in Baby Products
- Average rating
- 4.22 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 4,622per listing
- Listings tracked
- 46
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Swaddle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Love To Dream Swaddle Up Baby Wearable Blanket Newborn Swaddle Cosy Baby Sleeping Bag Baby Sleeps in Preferred Position to Comfort and Soothe Snug Fit Choice of Colors Sizes Green S
- Price
- $188.19
- Rating
- 4.6/5
- Reviews
- 28,451
- Age
- 13y ago

HJB VISSO 3-Pack Sleep Sacks Newborn Blanket Breathable and Skin-Friendly Cotton Baby Swaddle 0-3 Months Sleep Sack Baby Blanket Unisex
- Price
- $41.88
- Rating
- 4.1/5
- Reviews
- 236
- Age
- 2y ago

Love To Dream Swaddle UP Size S (3.56 kg) Cloud Bunnies | Cozy Promotes Healthy Sleep | 1.0 Tog Spring & Summer 2024C | Washable Cotton Double Zipper
- Price
- $201.47
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 1y ago

Love To Dream Swaddle Blanket. Newborn Essentials For 0-6 Months Baby Girls And Boys. 1.0 Tog Baby Sleeping Bag With Arms Provides Comfortable And Quiet Sleep. Cotton Fabric (White M)
- Price
- $178.43
- Rating
- 4.6/5
- Reviews
- 722
- Age
- 4y ago

Comfy Cubs Swaddle Blanket Baby Girl Boy Easy Adjustable 3 Pack Infant Sleep Sack Wrap Newborn Babies (Small 0-3 Months Blush Mauve Mulberry)
- Price
- $127.91
- Rating
- 4.6/5
- Reviews
- 10,396
- Age
- 3y ago
Trending
estimated 90-day click momentum
RooRound Swaddle Blanket Anti-Startle Eucalyptus Fiber Baby Sleeping Bag with Arms & Full-Zip 0-6 Months Newborn Transitional Swaddle Wrap (Blue L (17-28 lbs))
- Price
- $69.61
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago

Yoofoss Baby Swaddles for Newborns 100% Cotton Adjustable Swaddle 0-3 Months 3 Pack Newborn Swaddle Sack Breathable Soft(Small)
- Price
- $86.46
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 1y ago

RooRound Swaddle Blanket Anti-Startle Eucalyptus Fiber Baby Sleeping Bag with Arms & Full-Zip 0-6 Months Newborn Transitional Swaddle Wrap (Pink L (17-28 lbs))
- Price
- $58.28
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago

Love to Dream Swaddle Self-Soothing Swaddles for Newborns & Babies Sleep Sack Swaddle Up Baby Essentials Baby Registry (Blush Small (8-13 lbs.))
- Price
- $177.56
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 11mo ago

Love To Dream Swaddle Blanket. Newborn Essentials For 0-6 Months Baby Girls And Boys. 1.0 Tog Baby Sleeping Bag With Arms Provides Comfortable And Quiet Sleep. Cotton Fabric (White M)
- Price
- $178.43
- Rating
- 4.6/5
- Reviews
- 722
- Age
- 4y ago
Newest
by launch date
RooRound Swaddle Blanket Anti-Startle Eucalyptus Fiber Baby Sleeping Bag with Arms & Full-Zip 0-6 Months Newborn Transitional Swaddle Wrap (Blue L (17-28 lbs))
- Price
- $69.61
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago

RooRound Swaddle Blanket Anti-Startle Eucalyptus Fiber Baby Sleeping Bag with Arms & Full-Zip 0-6 Months Newborn Transitional Swaddle Wrap (Pink L (17-28 lbs))
- Price
- $58.28
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago

Love to Dream Swaddle Self-Soothing Swaddles for Newborns & Babies Sleep Sack Swaddle Up Baby Essentials Baby Registry (Blush Small (8-13 lbs.))
- Price
- $177.56
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 11mo ago

Zoney Baby Hooded Swaddle Soft Baby Swaddle Wrap Sleeping Sack for Newborn 100% Breathable Cotton Baby Wrap Blanket for Boys and Girls Sleep Bag For 0-6 Months (Planet)
- Price
- $57.78
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 1y ago

Yoofoss Baby Swaddles for Newborns 100% Cotton Adjustable Swaddle 0-3 Months 3 Pack Newborn Swaddle Sack Breathable Soft(Small)
- Price
- $86.46
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
18 falling
Sellers
65
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 78%
Open market
28%
- Love To Dream39%
- Comfy Cubs9%
- SwaddleMe7%
- HJB VISSO7%
- ZONEY6%
- KeaBabies5%
Demand
Swaddle search demand
Weekly searches over the year. Pick a range.
Search terms
Top Swaddle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- swaddle14K/yr
- قماط للرضع قطن13K/yr
- قماط10K/yr
- baby swaddle7K/yr
- swaddle wrap newborn7K/yr
- swaddle me5K/yr
Reviews and returns
What reviews say buyers love and hate about Swaddle
We read the reviews and the return reasons for every product selling here.
“good material,big enough until baby 6 months old”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swaddle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






