body oil
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.74avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$7.31–$108.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$399K$399K/yr · 468K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,355.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon Saudi Arabia niche tracking, body oil is a $399K/yr Amazon Saudi Arabia market (468K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
body oil market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $802K–$1.1M
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 47%
- Out of stock
- 0.8%
- Avg brand age
- 58 months
- Avg seller age
- 64 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
77
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Johnson's Baby52%
- Vaseline34%
- SUNSHINE NATURALS7%
- Johnson & Johnson3%
- Bioderma2%
- Nuno2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.1×
Top body oil search terms
- body oil69K/yr
- vaseline body oil49K/yr
- زيت جسم51K/yr
- زيت جونسون48K/yr
- زيت فازلين39K/yr
- baby oil36K/yr
- زيت اطفال25K/yr
- زيت جونسون للاطفال20K/yr
- vaseline oil27K/yr
- زيت للجسم18K/yr
Top body oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnsons Baby Soothing Moisturizing Oil 200ml Gentle and Nourishing Formula to Soften and Protect Your Babys Delicate Skin Enriched with Natural Oils for a Healthy Glow
Johnson's Baby$11.614.6★1,051 rev
Vaseline Intensive Care Cocoa Radiant Body Gel 200 ml
Vaseline$18.314.5★12,567 rev
Johnsons Baby Oil 500ml
Johnson's Baby$22.814.4★1,803 rev
Vaseline Hair Tonic Intensive 400Ml
Vaseline$7.524.3★896 rev
Johnsons Baby Hydrating Oil Gel 200ml With Fresh Blossom Scent Locks in Moisture Keeps Babys Skin Soft Smooth & Comfortably Moisturized
Johnson's Baby$15.264.6★1,154 rev
Newest
by launch date
Vaseline Healthy Bright Daily Brightening Body Oil 200ml Gel | For Visibly Glowing Skin | Radiant Skin with Niacinamide
Vaseline$31.371 rev
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$108.342,783 rev
Sunshine Naturals Cocoa Gel Body Oil 200ml
SUNSHINE NATURALS$16.1416 rev
Sunshine Naturals Vitamin B3 Toning Gel Oil 200ml
SUNSHINE NATURALS$17.857 rev
Johnsons Baby Oil 500ml Pack of 3 gentle and nourishing moisturizing formula helps lock in moisture for soft smooth and healthy-looking baby skin
Johnson's Baby$45.741,803 rev
Trending
90-day click momentumVaseline Healthy Bright Daily Brightening Body Oil 200ml Gel | For Visibly Glowing Skin | Radiant Skin with Niacinamide
Vaseline$31.375.0★
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$108.344.5★
Johnsons Baby Oil 500ml
Johnson's Baby$22.814.4★
Sunshine Naturals Cocoa Gel Body Oil 200ml
SUNSHINE NATURALS$16.144.1★
Vaseline Intensive Care Cocoa Radiant Body Gel 200 ml
Vaseline$18.314.5★
What buyers say about body oil
What buyers praise and complain about, mined from review topics.What buyers love
“GREAT ITEMS”
“Its keeps your skin moisturised”
“Oil fine quality”
“amazing smell”
“This product gives you an absolute long lasting glow”
What buyers complain about
“Its ok not the best”
“Leak bottle”
Top return reasons
Common questions
- Is body oil profitable to sell on Amazon Saudi Arabia?
- The niche generates $399K/yr across 17 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the body oil niche?
- 6 brands and 77 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in body oil?
- Top complaints mined from reviews: الجودة الشاملة, مانع للتسرب. The return rate is 1.6%.
- When does demand for body oil peak?
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the body oil niche?
- Listings span $7.31–$108.34; the average listing price is $26.74 (sweet spot $15–$100). The average incumbent carries 3,356 reviews — the moat a new listing must climb.