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5w40

Fail

The top 5 brands take 100% of clicks, so 5w40 is a Fail.

Flapen Score
25
25 / 100
Ranks 41 of 42 Automotive niches · −19 vs the category median of 44
Market size
$41K/yr41K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
97%top-5 click share · 4 brands · 6 sellers

Flapen Score

5w40 against its category

The dotted line is the Automotive average. Past it, 5w40 is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5w40 market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for 5w40 41K times last year and spent an estimated $41K. All 4 brands take every click. Demand peaks in Feb–Jul. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
0.6%
Market size, estimated
$41Ka year
Peak month
February1.9× the quietest month
Top search term
5w4029K searches a year

02 · Price

A sale here is worth $162.71.

Listings sell for $162.71 on average, from $20.88 to $256.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $162.71 that is $81K to $122K a year per listing.

Average price
$162.71above the $15 to $100 sweet spot
Price range
$20.88–$256.38
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$81K–$122K
Returns
1.6%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #32 within Automotive. It carries 350 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#32in Automotive
Average rating
4.63 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
350per listing
Listings tracked
6

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top 5w40 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 223%
  • Brand 35%
  • Brand 43%

Demand

5w40 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Jul · busiest ÷ quietest = 1.9×

Search terms

Top 5w40 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5w4029K/yr
  • شل هيلكس 5w408K/yr
  • shell helix 5w404K/yr

Reviews and returns

What reviews say buyers love and hate about 5w40

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “التوافق - بشكل عام”
1.6%of orders come back
“Its not for Mercedes GL500 Mercedes approved MB 229.5”
A buyer, on “التوافق - بشكل عام”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

Keep looking

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Best Flapen score

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All tracked niches

FAQ

Common 5w40 questions

Answered from the same tracked data.