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Board Games

Maybe

Products sell for $56.72 on average, inside the sweet spot. But buyers convert on only 0.8% of searches, so Board Games is a Maybe.

Flapen Score
52
52 / 100
Ranks 22 of 45 Arts & Crafts niches · on the category median
Market size
$186K/yr437K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
49%top-5 click share · 27 brands · 87 sellers

Flapen Score

Board Games against its category

The dotted line is the Arts & Crafts average. Past it, Board Games is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Board Games market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Board Games 437K times last year and spent an estimated $186K. The top 5 brands take 49% of clicks. Demand peaks in Mar. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months
437K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
0.8%
Market size, estimated
$186Ka year
Peak month
March2.5× the quietest month
Top search term
board games110K searches a year

02 · Price

A sale here is worth $56.72.

Listings sell for $56.72 on average, from $13.39 to $170.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $56.72 that is $0 to $6K a year per listing.

Average price
$56.72inside the $15 to $100 sweet spot
Price range
$13.39–$170.85
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.5%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #41 within Arts & Crafts. It carries 6,064 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
15.1%
Average rank
#41in Arts & Crafts
Average rating
4.35 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
6,064per listing
Listings tracked
31

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Board Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

87

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

49%

Top 20: 87%

Open market

47%

  • Brand 117%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Board Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.5×

Search terms

Top Board Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • board games110K/yr
  • games56K/yr
  • العاب جماعيه31K/yr
  • ألعاب جماعية28K/yr
  • ألعاب كبار29K/yr
  • board game26K/yr
  • game24K/yr
  • card games20K/yr
  • العاب كبار20K/yr
  • العاب ورق17K/yr

Reviews and returns

What reviews say buyers love and hate about Board Games

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “تجربة ترفيهية/ممتعة”
64%of negative reviews mention “الجودة الشاملة”
1.5%of orders come back
“Bad Quality”
A buyer, on “الجودة الشاملة”64% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

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Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common Board Games questions

Answered from the same tracked data.