board games
Worth a lookShows a sweet-spot price point ($56.72 avg), but weak search conversion (0.8%) keeps it on the watch list.
Avg price
Great$56.72avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$13.39–$170.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$186K$186K/yr · 437K searches
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Review moat
Bad6,064.29avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Saudi Arabia niche tracking, board games is a $186K/yr Amazon Saudi Arabia market (437K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Mar. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
board games market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $142K–$170K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 15.1%
- Avg brand age
- 50 months
- Avg seller age
- 41 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
87
Top-5 brand share
49%
Top 20: 92%
Top-5 click share
49%
Top 20: 87%
Open market
47%
- DoubleCare17%
- Taco Cat Goat Cheese Pizza11%
- R REVA9%
- Lartoys7%
- USAopoly5%
- 5 Second Rule5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.5×
Top board games search terms
- board games110K/yr
- games56K/yr
- العاب جماعيه31K/yr
- ألعاب جماعية28K/yr
- ألعاب كبار29K/yr
- board game26K/yr
- game24K/yr
- card games20K/yr
- العاب كبار20K/yr
- العاب ورق17K/yr
Top board games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
31PCS 3 in 1 Carnival Game Set Soft Cone Bean Bag Ring Family Indoor and Outdoor School Game Suitable as A Birthday Christmas Day of the Dead Party Gift
DoubleCare$68.025.0★2 rev
Taco Cat Goat Cheese Pizza
Taco Cat Goat Cheese Pizza$32.384.8★51,461 rev
Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night (English Version)
R REVA$37.364.1★111 rev
lartoys Rope Untangling Puzzle Game Educational Strategy Board Game for Kids & Adults Family Travel Party Games with Multi-Level Challenges Gifts for All Ages(Large)
Lartoys$32.074.4★1,147 rev
Hues and Cues
USAopoly$154.864.7★10,147 rev
Newest
by launch date
DL&3UP Magnetic Chess Set 24 Stones | String-pull Strategy Board Game Eid Gift for Kids Adults Indoor Party
DL&3UP$40.104 rev
Family Playing Card Game - 3rd Edition White
Generic$26.307 rev
Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night (English Version)
R REVA$37.36111 rev
31PCS 3 in 1 Carnival Game Set Soft Cone Bean Bag Ring Family Indoor and Outdoor School Game Suitable as A Birthday Christmas Day of the Dead Party Gift
DoubleCare$68.022 rev
Kabsa is a group game based on concentration and intuition contains 100 sheets classified as dishes the game aims to strengthen memory and concentration by matching pictures and names
Generic$34.0410 rev
Trending
90-day click momentum31PCS 3 in 1 Carnival Game Set Soft Cone Bean Bag Ring Family Indoor and Outdoor School Game Suitable as A Birthday Christmas Day of the Dead Party Gift
DoubleCare$68.025.0★
Kabsa is a group game based on concentration and intuition contains 100 sheets classified as dishes the game aims to strengthen memory and concentration by matching pictures and names
Generic$34.043.6★
DL&3UP Magnetic Chess Set 24 Stones | String-pull Strategy Board Game Eid Gift for Kids Adults Indoor Party
DL&3UP$40.104.4★
5 Second Rule Playmonster Uncensored - Just Spit It Out. Or Not - Quick Thinking Party Game - Adult Humor - Ages 17+
5 Second Rule$65.634.6★
Gool - 4 Players Wordplay Charades Game - Ages 18+
Other$39.614.3★
What buyers say about board games
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“Really great quality, it includes the board, the marbles & the cards deck”
“Great value for money”
What buyers complain about
“Bad Quality”
“The card print is not proper”
“Poor quality plastic laminated board”
“slightly smaller in size”
“not as in picture”
Top return reasons
Common questions
- Is board games profitable to sell on Amazon Saudi Arabia?
- The niche generates $186K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the board games niche?
- 27 brands and 87 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in board games?
- Top complaints mined from reviews: الجودة الشاملة, جودة الطباعة, جودة المواد. The return rate is 1.5%.
- When does demand for board games peak?
- Demand peaks in Mar; the busiest month runs 2.5× the quietest.
- What does it cost to enter the board games niche?
- Listings span $13.39–$170.85; the average listing price is $56.72 (sweet spot $15–$100). The average incumbent carries 6,064 reviews — the moat a new listing must climb.