Is Yoibuy profitable to sell on Amazon Japan?

Flapen scores Yoibuy 54 out of 100 on Amazon Japan, a Maybe. Shoppers spend ¥11.1M a year across 43 tracked products. 23 of the 24 products launched in the last year cleared the first-year sales bar. Search demand grew -8.6% in the last 90 days.

How competitive is the Yoibuy niche on Amazon Japan?

1 brands and 4 sellers compete in Yoibuy on Amazon Japan. The top 5 Yoibuy products take 33% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Yoibuy?

Yoibuy buyers on Amazon Japan complain most about 重い, 耐久性, and サイズ全体. An estimated 0.6% of orders come back.

When does demand for Yoibuy peak?

Search demand for Yoibuy on Amazon Japan peaks in Jan–Nov, and the busiest month runs 3.3× the quietest.

What does it cost to enter the Yoibuy niche?

Yoibuy sells for ¥7896.48 on average on Amazon Japan, outside the $15 to $100 sweet spot. Listings run ¥1925.61 to ¥14737.79. The average product has 113 reviews, the count a new listing must catch up to.

Yoibuy

Maybe

Shoppers spend an estimated $11.1M a year here. But the top 5 brands take 100% of clicks, so Yoibuy is a Maybe.

Filters High Price Out of Stock

Flapen Score: 54
54 / 100Ranks 2,625 of 4,191 DIY・工具・ガーデン niches · −3 vs the category median of 57
Market size: ¥11.1M/yr235K searches / yr
90-day growth: -8.6%search demand this quarter
Competition: 33%top-5 click share · 1 brands · 4 sellers

Flapen Score

Yoibuy against its category

The dotted line is the DIY・工具・ガーデン average. Past it, Yoibuy is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Yoibuy market on Amazon at a glance

Shoppers on Amazon Japan searched for Yoibuy 235K times last year and spent an estimated ¥11.1M. One brand takes every click. Demand peaks in Jan–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥11.1M a year.

Searches, last 12 months: 235K
Growth, 90 days vs prior 90: -8.6%
Conversion, latest week: 0.6%
Market size, estimated: ¥11.1Ma year
Peak month: November3.3× the quietest month
Top search term: yoibuy pro97K searches a year

02 · Price

A sale here is worth ¥7896.48.

Listings sell for ¥7896.48 on average, from ¥1925.61 to ¥14737.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At ¥7896.48 that is ¥0 to ¥790K a year per listing.

Average price: ¥7896.48above the $15 to $100 sweet spot
Price range: ¥1925.61–¥14737.79
Amazon Japan median price: ¥1942.07across 14,733 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: ¥0–¥790K
Returns: 0.6%of orders · Amazon Japan median 0.4%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #80 within 穴あけ・締付工具. It carries 113 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 98%
Out of stock, average day: 24.1%
Average rank: #80in 穴あけ・締付工具
Average rating: 4.15 starsAmazon Japan average 4.15 stars
Average reviews: 113per listing
Listings tracked: 43

04 · Newcomers

23 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 24
Successful launches: 23Amazon's first-year sales bar
Average brand age: 24 months

Products

Top Yoibuy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

33%

Top 20: 75%

Open market

Brand 1100%

Demand

Yoibuy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Yoibuy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

yoibuy pro97K/yr -12.5%0.9% conv.
yoibuy47K/yr +9.8%0.8% conv.
よいばいプロ工具46K/yr -21.1%0.6% conv.
ヨイバイプロ29K/yr -3.2%0.7% conv.
よいばいプロ12K/yr +17.0%0.3% conv.
yoibuy pro インパクトドライバー3K/yr -34.2%1.5% conv.

Reviews and returns

What reviews say buyers love and hate about Yoibuy

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “使用の容易さ”

8%of negative reviews mention “重い”

0.6%of orders come back

“本体が多少重い様な感じです。”

A buyer, on “重い”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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FAQ

Common Yoibuy questions

Answered from the same tracked data.

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