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Xingmeng ハンディ扇風機

Maybe

An estimated 0.7% of orders come back. But products sell for $3279.66 on average, outside the sweet spot, so Xingmeng ハンディ扇風機 is a Maybe.

Flapen Score
52
52 / 100
Ranks 2,988 of 4,191 DIY・工具・ガーデン niches · −5 vs the category median of 57
Market size
¥633K/yr4K searches / yr
90-day growth
+43.9%search demand this quarter
Competition
69%top-5 click share · 9 brands · 57 sellers

Flapen Score

Xingmeng ハンディ扇風機 against its category

The dotted line is the DIY・工具・ガーデン average. Past it, Xingmeng ハンディ扇風機 is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xingmeng ハンディ扇風機 market on Amazon at a glance

Shoppers on Amazon Japan searched for Xingmeng ハンディ扇風機 4K times last year and spent an estimated ¥633K. The top 5 brands take 86% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥633K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+43.9%
Conversion, latest week
4.5%
Market size, estimated
¥633Ka year
Top search term
btihceuot4K searches a year

02 · Price

A sale here is worth ¥3279.66.

Listings sell for ¥3279.66 on average, from ¥2000.48 to ¥12817.39. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At ¥3279.66 that is ¥0 to ¥328K a year per listing.

Average price
¥3279.66above the $15 to $100 sweet spot
Price range
¥2000.48–¥12817.39
Amazon Japan median price
¥1942.07across 14,733 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
¥0–¥328K
Returns
0.7%of orders · Amazon Japan median 0.4%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #61 within 農業・園芸用機器. It carries 1,598 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
86%
Out of stock, average day
11.5%
Average rank
#61in 農業・園芸用機器
Average rating
4.25 starsAmazon Japan average 4.15 stars
Average reviews
1,598per listing
Listings tracked
14

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
15 months

Products

Top Xingmeng ハンディ扇風機 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

57

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

9%

  • Brand 158%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 9%)

Demand

Xingmeng ハンディ扇風機 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Spike '26AugSepOctAprMayJunJulMarAprMayJunJul

Peak months: May, Aug · busiest ÷ quietest = 83.8× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Xingmeng ハンディ扇風機

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “使用の容易さ”
13%of negative reviews mention “騒音レベル”
0.7%of orders come back
“会話できないレベルでうるさいわけではない”
A buyer, on “騒音レベル”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Xingmeng ハンディ扇風機 questions

Answered from the same tracked data.