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Xiaomi 電動ドライバー

Fail

The top 5 brands take 100% of clicks, so Xiaomi 電動ドライバー is a Fail.

Flapen Score
40
40 / 100
Ranks 4,024 of 4,191 DIY・工具・ガーデン niches · −17 vs the category median of 57
Market size
¥950K/yr10K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
95%top-5 click share · 4 brands · 12 sellers

Flapen Score

Xiaomi 電動ドライバー against its category

The dotted line is the DIY・工具・ガーデン average. Past it, Xiaomi 電動ドライバー is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xiaomi 電動ドライバー market on Amazon at a glance

Shoppers on Amazon Japan searched for Xiaomi 電動ドライバー 10K times last year and spent an estimated ¥950K. All 4 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥950K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
1.7%
Market size, estimated
¥950Ka year
Peak month
July2.3× the quietest month
Top search term
xiaomi 電動ドライバー5K searches a year

02 · Price

A sale here is worth ¥5301.35.

Listings sell for ¥5301.35 on average, from ¥988.44 to ¥8179.12. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At ¥5301.35 that is ¥0 to ¥530K a year per listing.

Average price
¥5301.35above the $15 to $100 sweet spot
Price range
¥988.44–¥8179.12
Amazon Japan median price
¥1942.07across 14,733 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
¥0–¥530K
Returns
0.8%of orders · Amazon Japan median 0.4%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #296 within 作業工具. It carries 116 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
14.3%
Average rank
#296in 作業工具
Average rating
4.31 starsAmazon Japan average 4.15 stars
Average reviews
116per listing
Listings tracked
7

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Xiaomi 電動ドライバー products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 239%
  • Brand 32%
  • Brand 42%

Demand

Xiaomi 電動ドライバー search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Xiaomi 電動ドライバー search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • xiaomi 電動ドライバー5K/yr
  • xiaomi ドライバー3K/yr
  • シャオミ 電動ドライバー2K/yr

Reviews and returns

What reviews say buyers love and hate about Xiaomi 電動ドライバー

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “使用の容易さ”
25%of negative reviews mention “使用の容易さ”
0.8%of orders come back
“真っすぐに打ち込むのが難しい”
A buyer, on “使用の容易さ”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Xiaomi 電動ドライバー questions

Answered from the same tracked data.