- Flapen Score
- 44 / 100Ranks 3,842 of 4,191 DIY・工具・ガーデン niches · −13 vs the category median of 5744
- Market size
- ¥4.6M/yr7K searches / yr
- 90-day growth
- -23.3%search demand this quarter
- Competition
- 88%top-5 click share · 2 brands · 55 sellers
Flapen Score
Wl-11 against its category
The dotted line is the DIY・工具・ガーデン average. Past it, Wl-11 is stronger. Inside it, weaker.
Market
The Wl-11 market on Amazon at a glance
Shoppers on Amazon Japan searched for Wl-11 7K times last year and spent an estimated ¥4.6M. All 2 brands take every click. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥4.6M a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- -23.3%
- Conversion, latest week
- 5.3%
- Market size, estimated
- ¥4.6Ma year
- Peak month
- January1.7× the quietest month
- Top search term
- wl-115K searches a year
02 · Price
A sale here is worth ¥12366.08.
Listings sell for ¥12366.08 on average, from ¥9403.70 to ¥23373.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At ¥12366.08 that is ¥0 to ¥1.2M a year per listing.
- Average price
- ¥12366.08above the $15 to $100 sweet spot
- Price range
- ¥9403.70–¥23373.00
- Amazon Japan median price
- ¥1942.07across 14,733 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- ¥0–¥1.2M
- Returns
- 0.9%of orders · Amazon Japan median 0.4%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #391 within 安全・セキュリティ. It carries 623 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 13%
- Out of stock, average day
- 22.1%
- Average rank
- #391in 安全・セキュリティ
- Average rating
- 4.38 starsAmazon Japan average 4.15 stars
- Average reviews
- 623per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Wl-11 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
55
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 159%
- Brand 241%
- Open — no brand owns it (0%)
Demand
Wl-11 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Wl-11 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wl-115K/yr
- wl-11 アイホン2K/yr
- wl-11 ワイヤレステレビドアホン47/yr
Reviews and returns
What reviews say buyers love and hate about Wl-11
We read the reviews and the return reasons for every product selling here.
“電池の減りがはやくなった”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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FAQ
Common Wl-11 questions
Answered from the same tracked data.