44
wera
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible¥18.8M¥18.8M/yr · 344K searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,719.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad¥9606.96avg listing price — sweet spot $15–$100
Price range
Bad¥1384.94–¥24827.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price