- Flapen Score
- 44 / 100Ranks 3,842 of 4,191 DIY・工具・ガーデン niches · −13 vs the category median of 5744
- Market size
- ¥18.8M/yr344K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 41%top-5 click share · 2 brands · 233 sellers
Flapen Score
Wera against its category
The dotted line is the DIY・工具・ガーデン average. Past it, Wera is stronger. Inside it, weaker.
Market
The Wera market on Amazon at a glance
Shoppers on Amazon Japan searched for Wera 344K times last year and spent an estimated ¥18.8M. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥18.8M a year.
- Searches, last 12 months
- 344K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- ¥18.8Ma year
- Top search term
- wera202K searches a year
02 · Price
A sale here is worth ¥9606.96.
Listings sell for ¥9606.96 on average, from ¥1384.94 to ¥24827.39. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At ¥9606.96 that is ¥0 to ¥961K a year per listing.
- Average price
- ¥9606.96above the $15 to $100 sweet spot
- Price range
- ¥1384.94–¥24827.39
- Amazon Japan median price
- ¥1942.07across 14,733 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- ¥0–¥961K
- Returns
- 0.7%of orders · Amazon Japan median 0.4%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #248 within 作業工具. It carries 1,720 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #248in 作業工具
- Average rating
- 4.63 starsAmazon Japan average 4.15 stars
- Average reviews
- 1,720per listing
- Listings tracked
- 36
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Wera products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
233
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 84%
Open market
0%
- Brand 162%
- Brand 238%
Search terms
Top Wera search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wera202K/yr
- ヴェラ40K/yr
- ヴェラ 工具31K/yr
- wera ラチェット37K/yr
- ヴェラ ラチェット10K/yr
- wera セット7K/yr
- wera 工具7K/yr
- wera ラチェットドライバー5K/yr
- vera4K/yr
Reviews and returns
What reviews say buyers love and hate about Wera
We read the reviews and the return reasons for every product selling here.
“ナットの頭に入りずらいので使いにくい。”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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FAQ
Common Wera questions
Answered from the same tracked data.