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Vl-swe210kla

Fail

The top 5 brands take 100% of clicks, so Vl-swe210kla is a Fail.

Flapen Score
47
47 / 100
Ranks 3,599 of 4,191 DIY・工具・ガーデン niches · −10 vs the category median of 57
Market size
¥34.0M/yr26K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
92%top-5 click share · 3 brands · 118 sellers

Flapen Score

Vl-swe210kla against its category

The dotted line is the DIY・工具・ガーデン average. Past it, Vl-swe210kla is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vl-swe210kla market on Amazon at a glance

Shoppers on Amazon Japan searched for Vl-swe210kla 26K times last year and spent an estimated ¥34.0M. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥34.0M a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
6.8%
Market size, estimated
¥34.0Ma year
Top search term
vl-swe210kla15K searches a year

02 · Price

A sale here is worth ¥19188.01.

Listings sell for ¥19188.01 on average, from ¥11733.30 to ¥25171.52. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At ¥19188.01 that is ¥1.9M to ¥4.8M a year per listing.

Average price
¥19188.01above the $15 to $100 sweet spot
Price range
¥11733.30–¥25171.52
Amazon Japan median price
¥1942.07across 14,733 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
¥1.9M–¥4.8M
Returns
0.5%of orders · Amazon Japan median 0.4%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #61 within 安全・セキュリティ. It carries 292 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
57%
Out of stock, average day
21.1%
Average rank
#61in 安全・セキュリティ
Average rating
4.28 starsAmazon Japan average 4.15 stars
Average reviews
292per listing
Listings tracked
7

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Vl-swe210kla products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

118

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 218%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Vl-swe210kla search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Black Friday '25Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Vl-swe210kla search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vl-swe210kla15K/yr
  • vl-swz200kl8K/yr
  • vl-swe310kla4K/yr

Reviews and returns

What reviews say buyers love and hate about Vl-swe210kla

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “使用の容易さ”
14%of negative reviews mention “サイズ全体”
0.5%of orders come back
“ただ、問題は親機や持ち運べる機種の画面が以前より小さく、確認がちょっと難しい。”
A buyer, on “サイズ全体”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vl-swe210kla questions

Answered from the same tracked data.