Skip to content

Vl-se31xl

Maybe

Shoppers spend an estimated $19.9M a year here. But the top 5 brands take 100% of clicks, so Vl-se31xl is a Maybe.

Flapen Score
50
50 / 100
Ranks 3,276 of 4,191 DIY・工具・ガーデン niches · −7 vs the category median of 57
Market size
¥19.9M/yr29K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
91%top-5 click share · 3 brands · 155 sellers

Flapen Score

Vl-se31xl against its category

The dotted line is the DIY・工具・ガーデン average. Past it, Vl-se31xl is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vl-se31xl market on Amazon at a glance

Shoppers on Amazon Japan searched for Vl-se31xl 29K times last year and spent an estimated ¥19.9M. All 3 brands take every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥19.9M a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
6.1%
Market size, estimated
¥19.9Ma year
Top search term
vl-se31xl19K searches a year

02 · Price

A sale here is worth ¥11398.31.

Listings sell for ¥11398.31 on average, from ¥9394.06 to ¥14909.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At ¥11398.31 that is ¥1.1M to ¥2.8M a year per listing.

Average price
¥11398.31above the $15 to $100 sweet spot
Price range
¥9394.06–¥14909.18
Amazon Japan median price
¥1942.07across 14,733 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
¥1.1M–¥2.8M
Returns
0.4%of orders · Amazon Japan median 0.4%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #92 within 安全・セキュリティ. It carries 282 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
56%
Out of stock, average day
15.4%
Average rank
#92in 安全・セキュリティ
Average rating
3.94 starsAmazon Japan average 4.15 stars
Average reviews
282per listing
Listings tracked
9

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Vl-se31xl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

155

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 28%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Vl-se31xl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Black Friday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Vl-se31xl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vl-se31xl19K/yr
  • vl-se31kl7K/yr
  • vl-se26xl2K/yr

Reviews and returns

What reviews say buyers love and hate about Vl-se31xl

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “使用の容易さ”
13%of negative reviews mention “耐久性”
0.4%of orders come back
“直ぐ壊れないと思うが壊れたらまた同じのを買う。”
A buyer, on “耐久性”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Vl-se31xl questions

Answered from the same tracked data.