40
toyo
Skip itPricing outside the sweet spot ($4076.19 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good¥699K¥699K/yr · 40K searches
Review moat
Good770.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-39.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Avg price
Bad¥4076.19avg listing price — sweet spot $15–$100
Price range
Bad¥1046.47–¥16642.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price