Toyo
FailProducts sell for $4076.19 on average, outside the sweet spot, so Toyo is a Fail.
- Flapen Score
- 40 / 100Ranks 4,024 of 4,191 DIY・工具・ガーデン niches · −17 vs the category median of 5740
- Market size
- ¥699K/yr40K searches / yr
- 90-day growth
- -39.8%search demand this quarter
- Competition
- 41%top-5 click share · 6 brands · 55 sellers
Flapen Score
Toyo against its category
The dotted line is the DIY・工具・ガーデン average. Past it, Toyo is stronger. Inside it, weaker.
Market
The Toyo market on Amazon at a glance
Shoppers on Amazon Japan searched for Toyo 40K times last year and spent an estimated ¥699K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥699K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -39.8%
- Conversion, latest week
- 0.4%
- Market size, estimated
- ¥699Ka year
- Top search term
- 東洋スチール16K searches a year
02 · Price
A sale here is worth ¥4076.19.
Listings sell for ¥4076.19 on average, from ¥1046.47 to ¥16642.16. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At ¥4076.19 that is ¥0 to ¥408K a year per listing.
- Average price
- ¥4076.19above the $15 to $100 sweet spot
- Price range
- ¥1046.47–¥16642.16
- Amazon Japan median price
- ¥1942.07across 14,733 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- ¥0–¥408K
- Returns
- 0.6%of orders · Amazon Japan median 0.4%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #180 within 作業工具. It carries 771 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 50%
- Out of stock, average day
- 3.5%
- Average rank
- #180in 作業工具
- Average rating
- 4.49 starsAmazon Japan average 4.15 stars
- Average reviews
- 771per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Toyo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
55
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
0%
- Brand 187%
- Brand 29%
- Brand 31%
- Brand 41%
- Brand 51%
- Brand 61%
- Open — no brand owns it (0%)
Demand
Toyo search demand
Weekly searches over the year. Pick a range.
Search terms
Top Toyo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 東洋スチール16K/yr
- 東洋スチール 工具箱13K/yr
- toyo steel6K/yr
- toyo toolbox5K/yr
Reviews and returns
What reviews say buyers love and hate about Toyo
We read the reviews and the return reasons for every product selling here.
“ただ、塗装のはげがありました。”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
FAQ
Common Toyo questions
Answered from the same tracked data.