Toto 便座
MaybeShoppers spend an estimated $18.6M a year here. But products sell for $21926.01 on average, outside the sweet spot, so Toto 便座 is a Maybe.
- Flapen Score
- 54 / 100Ranks 2,625 of 4,191 DIY・工具・ガーデン niches · −3 vs the category median of 5754
- Market size
- ¥18.6M/yr81K searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 42%top-5 click share · 10 brands · 249 sellers
Flapen Score
Toto 便座 against its category
The dotted line is the DIY・工具・ガーデン average. Past it, Toto 便座 is stronger. Inside it, weaker.
Market
The Toto 便座 market on Amazon at a glance
Shoppers on Amazon Japan searched for Toto 便座 81K times last year and spent an estimated ¥18.6M. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥18.6M a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- ¥18.6Ma year
- Peak month
- November2.0× the quietest month
- Top search term
- toto 便座67K searches a year
02 · Price
A sale here is worth ¥21926.01.
Listings sell for ¥21926.01 on average, from ¥1679.55 to ¥83405.30. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At ¥21926.01 that is ¥0 to ¥2.2M a year per listing.
- Average price
- ¥21926.01above the $15 to $100 sweet spot
- Price range
- ¥1679.55–¥83405.30
- Amazon Japan median price
- ¥1942.07across 14,733 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- ¥0–¥2.2M
- Returns
- 0.5%of orders · Amazon Japan median 0.4%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #50 within 住宅用設備・製品. It carries 1,093 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 81%
- Out of stock, average day
- 8.1%
- Average rank
- #50in 住宅用設備・製品
- Average rating
- 4.12 starsAmazon Japan average 4.15 stars
- Average reviews
- 1,093per listing
- Listings tracked
- 42
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Toto 便座 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
249
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
42%
Top 20: 82%
Open market
4%
- Brand 181%
- Brand 24%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (4 brands, 4%)
Demand
Toto 便座 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Toto 便座 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toto 便座67K/yr
- 便座 toto12K/yr
- toto便座3K/yr
Reviews and returns
What reviews say buyers love and hate about Toto 便座
We read the reviews and the return reasons for every product selling here.
“また壊れそうで心配です。”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
FAQ
Common Toto 便座 questions
Answered from the same tracked data.