67
tcm1788
Launch itA $2.6M/yr market growing +91.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible¥2.6M¥2.6M/yr · 18K searches
Review moat
Great126.5avg incumbent reviews — the moat a new listing must climb
Growth
Great+91.8%90-day search growth — must beat 0% to launch
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad¥1529.02avg listing price — sweet spot $15–$100
Price range
Bad¥868.82–¥2077.61cheapest to priciest tracked listing — scored on the share inside $15–$100