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Switchbot ロック Ultra

Fail

The top 5 brands take 100% of clicks, so Switchbot ロック Ultra is a Fail.

Flapen Score
43
43 / 100
Ranks 3,905 of 4,191 DIY・工具・ガーデン niches · −14 vs the category median of 57
Market size
¥10.9M/yr22K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
97%top-5 click share · 2 brands · 6 sellers

Flapen Score

Switchbot ロック Ultra against its category

The dotted line is the DIY・工具・ガーデン average. Past it, Switchbot ロック Ultra is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Switchbot ロック Ultra market on Amazon at a glance

Shoppers on Amazon Japan searched for Switchbot ロック Ultra 22K times last year and spent an estimated ¥10.9M. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥10.9M a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
2.5%
Market size, estimated
¥10.9Ma year
Peak month
July4.1× the quietest month
Top search term
switchbot ultra6K searches a year

02 · Price

A sale here is worth ¥19549.94.

Listings sell for ¥19549.94 on average, from ¥4383.70 to ¥29996.66. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At ¥19549.94 that is ¥0 to ¥2.0M a year per listing.

Average price
¥19549.94above the $15 to $100 sweet spot
Price range
¥4383.70–¥29996.66
Amazon Japan median price
¥1942.07across 14,733 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
¥0–¥2.0M
Returns
1.7%of orders · Amazon Japan median 0.4%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #12 within 建築金物. It carries 2,498 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#12in 建築金物
Average rating
4.02 starsAmazon Japan average 4.15 stars
Average reviews
2,498per listing
Listings tracked
6

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
17 months

Products

Top Switchbot ロック Ultra products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Switchbot ロック Ultra search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 4.1×

Search terms

Top Switchbot ロック Ultra search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • switchbot ultra6K/yr
  • ロックウルトラ6K/yr
  • スイッチボット ウルトラ6K/yr
  • switchbot ロック ultra4K/yr
  • スイッチボット ロック ウルトラ1K/yr

Reviews and returns

What reviews say buyers love and hate about Switchbot ロック Ultra

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “ロック機構”
13%of negative reviews mention “ロック機構”
1.7%of orders come back
“顔認証、指紋認証の機械が、休止モードになっていたのか締め出された。”
A buyer, on “ロック機構”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Switchbot ロック Ultra questions

Answered from the same tracked data.