Sk11
MaybeShoppers spend an estimated $8.5M a year here. But the top 5 brands take 100% of clicks, so Sk11 is a Maybe.
- Flapen Score
- 53 / 100Ranks 2,815 of 4,191 DIY・工具・ガーデン niches · −4 vs the category median of 5753
- Market size
- ¥8.5M/yr349K searches / yr
- 90-day growth
- -25.0%search demand this quarter
- Competition
- 24%top-5 click share · 4 brands · 65 sellers
Flapen Score
Sk11 against its category
The dotted line is the DIY・工具・ガーデン average. Past it, Sk11 is stronger. Inside it, weaker.
Market
The Sk11 market on Amazon at a glance
Shoppers on Amazon Japan searched for Sk11 349K times last year and spent an estimated ¥8.5M. All 4 brands take every click. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥8.5M a year.
- Searches, last 12 months
- 349K
- Growth, 90 days vs prior 90
- -25.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- ¥8.5Ma year
- Top search term
- sk11261K searches a year
02 · Price
A sale here is worth ¥4670.39.
Listings sell for ¥4670.39 on average, from ¥605.57 to ¥45025.44. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At ¥4670.39 that is ¥0 to ¥467K a year per listing.
- Average price
- ¥4670.39above the $15 to $100 sweet spot
- Price range
- ¥605.57–¥45025.44
- Amazon Japan median price
- ¥1942.07across 14,733 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- ¥0–¥467K
- Returns
- 0.5%of orders · Amazon Japan median 0.4%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #843 within 作業工具. It carries 620 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #843in 作業工具
- Average rating
- 4.22 starsAmazon Japan average 4.15 stars
- Average reviews
- 620per listing
- Listings tracked
- 79
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Sk11 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
4 falling
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
24%
Top 20: 62%
Open market
0%
- Brand 165%
- Brand 232%
- Brand 32%
- Brand 41%
- Open — no brand owns it (0%)
Demand
Sk11 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked
Search terms
Top Sk11 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sk11261K/yr
- 藤原産業 sk1116K/yr
- sk11 工具26K/yr
- sk11(エスケー11)32K/yr
- sk-116K/yr
- sk11 エスケー114K/yr
- skー113K/yr
Reviews and returns
What reviews say buyers love and hate about Sk11
We read the reviews and the return reasons for every product selling here.
“ヘッドが小さく使いやすい”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
FAQ
Common Sk11 questions
Answered from the same tracked data.