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57

rピン

Worth a look

Shows a thin review moat (40 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 30Conversion 40Competition 59Returns 98Price range 0Avg price 0Brand share 73Review moat 98Quality gap 96

Review moat

Incredible39.56

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Good¥410K

¥410K/yr · 20K searches

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.9%

90-day search growth — must beat 0% to launch

Avg price

Bad¥638.71

avg listing price — sweet spot $15–$100

Price range

Bad¥246.30–¥1377.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Japan niche tracking, rピン is a ¥410K/yr Amazon Japan market (20K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

rピン market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
¥319K–¥479K
units × avg price
Conversion rate
3.2%
Avg BSR
#164
Page quality
0%
Prime
89%
Sponsored
52%
Out of stock
1.3%
Avg brand age
51 months
Avg seller age
189 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

53

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

33%

  • TANGRUl25%
  • トラスコ中山(TRUSCO)11%
  • JUTOSU10%
  • ダイドーハント9%
  • JOEBO7%
  • LOYELEY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.
600400Spike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top rピン products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%¥41K20%¥82K30%¥123K40%¥164K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about rピン

What buyers praise and complain about, mined from review topics.

What buyers love

コストパフォーマンス29%

“クリアケースに入っているし、お得感があったので良い買い物でした。”

使用の容易さ21%

“使えるし保管に便利”

総合品質14%

“もう少し量が少なくて安かったらよかったが良い商品”

互換性-全体14%

“クボタ耕運機 TMA025 互換性ありです。”

サイズ全体14%

“色々なサイズがあるのは助かります”

保管容量7%

“使えるし保管に便利”

Top return reasons

サイズ全体63%
材料の品質25%
厚み13%

Common questions

Is rピン profitable to sell on Amazon Japan?
The niche generates ¥410K/yr across 27 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the rピン niche?
19 brands and 53 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 61% of demand.
When does demand for rピン peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the rピン niche?
Listings span ¥246.30–¥1377.17; the average listing price is ¥638.71 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.