39
okippa
Skip itPricing outside the sweet spot ($2899.44 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great408.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay¥219K¥219K/yr · 14K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad¥2899.44avg listing price — sweet spot $15–$100
Price range
Bad¥1775.23–¥4516.55cheapest to priciest tracked listing — scored on the share inside $15–$100