Okippa

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥219K a year.

Searches, last 12 months

14K

Growth, 90 days vs prior 90

-7.2%

Conversion, latest week

0.5%

Market size, estimated

¥219Ka year

Peak month

July1.6× the quietest month

Top search term

okippa5K searches a year

Listings sell for ¥2899.44 on average, from ¥1775.23 to ¥4516.55. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At ¥2899.44 that is ¥0 to ¥290K a year per listing.

Average price

¥2899.44above the $15 to $100 sweet spot

Price range

¥1775.23–¥4516.55

Amazon Japan median price

¥1942.07across 14,733 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

¥0–¥290K

Returns

0.4%of orders · Amazon Japan median 0.4%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #77 within エクステリア. It carries 409 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#77in エクステリア

Average rating

3.83 starsAmazon Japan average 4.15 stars

Average reviews

409per listing

Listings tracked

12

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months