Okippa
FailProducts sell for $2899.44 on average, outside the sweet spot, so Okippa is a Fail.
- Flapen Score
- 39 / 100Ranks 4,051 of 4,191 DIY・工具・ガーデン niches · −18 vs the category median of 5739
- Market size
- ¥219K/yr14K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 14 sellers
Flapen Score
Okippa against its category
The dotted line is the DIY・工具・ガーデン average. Past it, Okippa is stronger. Inside it, weaker.
Market
The Okippa market on Amazon at a glance
Shoppers on Amazon Japan searched for Okippa 14K times last year and spent an estimated ¥219K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥219K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 0.5%
- Market size, estimated
- ¥219Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- okippa5K searches a year
02 · Price
A sale here is worth ¥2899.44.
Listings sell for ¥2899.44 on average, from ¥1775.23 to ¥4516.55. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At ¥2899.44 that is ¥0 to ¥290K a year per listing.
- Average price
- ¥2899.44above the $15 to $100 sweet spot
- Price range
- ¥1775.23–¥4516.55
- Amazon Japan median price
- ¥1942.07across 14,733 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- ¥0–¥290K
- Returns
- 0.4%of orders · Amazon Japan median 0.4%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #77 within エクステリア. It carries 409 reviews at 3.83 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #77in エクステリア
- Average rating
- 3.83 starsAmazon Japan average 4.15 stars
- Average reviews
- 409per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Okippa products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
14
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
7%
- Brand 136%
- Brand 231%
- Brand 310%
- Brand 49%
- Brand 55%
- Brand 63%
- Open — no brand owns it (3 brands, 7%)
Demand
Okippa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Okippa search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- okippa5K/yr
- オキッパ5K/yr
- オキッパ okippa2K/yr
- okippa公式ストア2K/yr
Reviews and returns
What reviews say buyers love and hate about Okippa
We read the reviews and the return reasons for every product selling here.
“思ったより小さかったです。”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
FAQ
Common Okippa questions
Answered from the same tracked data.