ナスタ(nasta)
MaybeThe average product has only 89 reviews. But products sell for $5861.82 on average, outside the sweet spot, so ナスタ(nasta) is a Maybe.
- Flapen Score
- 52 / 100Ranks 2,988 of 4,191 DIY・工具・ガーデン niches · −5 vs the category median of 5752
- Market size
- ¥2.0M/yr31K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 40%top-5 click share · 7 brands · 33 sellers
Flapen Score
ナスタ(nasta) against its category
The dotted line is the DIY・工具・ガーデン average. Past it, ナスタ(nasta) is stronger. Inside it, weaker.
Market
The ナスタ(nasta) market on Amazon at a glance
Shoppers on Amazon Japan searched for ナスタ(nasta) 31K times last year and spent an estimated ¥2.0M. The top 5 brands take 99% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥2.0M a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 1.1%
- Market size, estimated
- ¥2.0Ma year
- Top search term
- ナスタ(nasta)21K searches a year
02 · Price
A sale here is worth ¥5861.82.
Listings sell for ¥5861.82 on average, from ¥421.43 to ¥38905.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At ¥5861.82 that is ¥0 to ¥586K a year per listing.
- Average price
- ¥5861.82above the $15 to $100 sweet spot
- Price range
- ¥421.43–¥38905.15
- Amazon Japan median price
- ¥1942.07across 14,733 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- ¥0–¥586K
- Returns
- 0.9%of orders · Amazon Japan median 0.4%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #192 within 建築・住宅資材. It carries 89 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 74%
- Out of stock, average day
- 6.2%
- Average rank
- #192in 建築・住宅資材
- Average rating
- 4.28 starsAmazon Japan average 4.15 stars
- Average reviews
- 89per listing
- Listings tracked
- 39
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top ナスタ(nasta) products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
33
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
40%
Top 20: 81%
Open market
1%
- Brand 186%
- Brand 26%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
ナスタ(nasta) search demand
Weekly searches over the year. Pick a range.
Search terms
Top ナスタ(nasta) search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ナスタ(nasta)21K/yr
- ナスタ 換気口7K/yr
- ナスタ3K/yr
Reviews and returns
What reviews say buyers love and hate about ナスタ(nasta)
We read the reviews and the return reasons for every product selling here.
“色もおかしくて”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
FAQ
Common ナスタ(nasta) questions
Answered from the same tracked data.