- Flapen Score
- 47 / 100Ranks 3,599 of 4,191 DIY・工具・ガーデン niches · −10 vs the category median of 5747
- Market size
- ¥1.0M/yr12K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 60%top-5 click share · 3 brands · 23 sellers
Flapen Score
Mt Casa against its category
The dotted line is the DIY・工具・ガーデン average. Past it, Mt Casa is stronger. Inside it, weaker.
Market
The Mt Casa market on Amazon at a glance
Shoppers on Amazon Japan searched for Mt Casa 12K times last year and spent an estimated ¥1.0M. All 3 brands take every click. Demand peaks in Mar–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥1.0M a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 4.2%
- Market size, estimated
- ¥1.0Ma year
- Peak month
- March1.9× the quietest month
- Top search term
- mt casa fleece6K searches a year
02 · Price
A sale here is worth ¥2078.73.
Listings sell for ¥2078.73 on average, from ¥495.38 to ¥5219.39. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At ¥2078.73 that is ¥0 to ¥208K a year per listing.
- Average price
- ¥2078.73above the $15 to $100 sweet spot
- Price range
- ¥495.38–¥5219.39
- Amazon Japan median price
- ¥1942.07across 14,733 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- ¥0–¥208K
- Returns
- 0.5%of orders · Amazon Japan median 0.4%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #406 within 建築・住宅資材. It carries 152 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #406in 建築・住宅資材
- Average rating
- 4.37 starsAmazon Japan average 4.15 stars
- Average reviews
- 152per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Mt Casa products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Brand 159%
- Brand 224%
- Brand 317%
Demand
Mt Casa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct · busiest ÷ quietest = 1.9×
Reviews and returns
What reviews say buyers love and hate about Mt Casa
We read the reviews and the return reasons for every product selling here.
“以前購入していたダイソーの100円マスキングテープでは粘着力が足りず簡単に剥がれてしまいセンサーライトが落ちてしまうのですが、値段が数倍高いこちらの商品を使ったところ全く剥がれません。”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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FAQ
Common Mt Casa questions
Answered from the same tracked data.