46
kester 44
Skip itPricing outside the sweet spot ($2635.24 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible42.78avg incumbent reviews — the moat a new listing must climb
Market size
Good¥787K¥787K/yr · 6K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad¥2635.24avg listing price — sweet spot $15–$100
Price range
Bad¥359.02–¥11156.62cheapest to priciest tracked listing — scored on the share inside $15–$100