Is Hubath profitable to sell on Amazon Japan?

Flapen scores Hubath 45 out of 100 on Amazon Japan, a Fail. Shoppers spend ¥4.9M a year across 13 tracked products. 4 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -17.3% in the last 90 days.

How competitive is the Hubath niche on Amazon Japan?

7 brands and 29 sellers compete in Hubath on Amazon Japan. The top 5 Hubath products take 74% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Hubath?

Hubath buyers on Amazon Japan complain most about サイズ全体, 清掃の容易さ, and ジャミング/詰まり. An estimated 0.2% of orders come back.

When does demand for Hubath peak?

Search demand for Hubath on Amazon Japan peaks in Feb, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Hubath niche?

Hubath sells for ¥2060.40 on average on Amazon Japan, outside the $15 to $100 sweet spot. Listings run ¥1117.13 to ¥4339.49. The average product has 335 reviews, the count a new listing must catch up to.

Hubath

Fail

Products sell for $2060.40 on average, outside the sweet spot, so Hubath is a Fail.

Filters Low Review Barrier High Price

Flapen Score: 45
45 / 100Ranks 3,774 of 4,191 DIY・工具・ガーデン niches · −12 vs the category median of 57
Market size: ¥4.9M/yr107K searches / yr
90-day growth: -17.3%search demand this quarter
Competition: 74%top-5 click share · 7 brands · 29 sellers

Flapen Score

Hubath against its category

The dotted line is the DIY・工具・ガーデン average. Past it, Hubath is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Hubath market on Amazon at a glance

Shoppers on Amazon Japan searched for Hubath 107K times last year and spent an estimated ¥4.9M. The top 5 brands take 96% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥4.9M a year.

Searches, last 12 months: 107K
Growth, 90 days vs prior 90: -17.3%
Conversion, latest week: 2.2%
Market size, estimated: ¥4.9Ma year
Peak month: February1.6× the quietest month
Top search term: hubath29K searches a year

02 · Price

A sale here is worth ¥2060.40.

Listings sell for ¥2060.40 on average, from ¥1117.13 to ¥4339.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At ¥2060.40 that is ¥0 to ¥206K a year per listing.

Average price: ¥2060.40above the $15 to $100 sweet spot
Price range: ¥1117.13–¥4339.49
Amazon Japan median price: ¥1942.07across 14,733 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: ¥0–¥206K
Returns: 0.2%of orders · Amazon Japan median 0.4%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #39 within 配管・排水用備品. It carries 335 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 46%
Out of stock, average day: 6.4%
Average rank: #39in 配管・排水用備品
Average rating: 4.35 starsAmazon Japan average 4.15 stars
Average reviews: 335per listing
Listings tracked: 13

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Hubath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Brand 165%
Brand 214%
Brand 310%
Brand 43%
Brand 53%
Brand 62%
Open — no brand owns it (1 brand, 2%)

Demand

Hubath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Hubath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

hubath29K/yr -29.9%1.2% conv.
hubath 洗面台ヘアキャッチャー21K/yr -23.4%2.4% conv.
hubath お風呂ヘアキャッチャー8K/yr -6.8%1.9% conv.
ヒューバス8K/yr -1.5%1.1% conv.
排水溝マグネット7K/yr -10.8%0.6% conv.
ヒューバスヘアキャッチャーお風呂6K/yr +8.6%1.6% conv.
極排水4K/yr +68.3%0.7% conv.
ヒューバスヘアキャッチャー洗面台6K/yr -23.8%1.8% conv.
hubath ヘアキャッチャー風呂6K/yr -27.9%0.7% conv.
ヒューバスヘアキャッチャー4K/yr -3.9%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Hubath

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “清掃の容易さ”

15%of negative reviews mention “サイズ全体”

0.2%of orders come back

“小さかった”

A buyer, on “サイズ全体”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

Keep looking

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All DIY・工具・ガーデン niches

FAQ

Common Hubath questions

Answered from the same tracked data.

Categories