40
google nest cam
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great156.63avg incumbent reviews — the moat a new listing must climb
Market size
Great¥1.8M¥1.8M/yr · 21K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad¥10804.46avg listing price — sweet spot $15–$100
Price range
Bad¥2277.97–¥20126.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price