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Google Nest Cam

Fail

The top 5 brands take 100% of clicks, so Google Nest Cam is a Fail.

Flapen Score
40
40 / 100
Ranks 4,024 of 4,191 DIY・工具・ガーデン niches · −17 vs the category median of 57
Market size
¥1.8M/yr21K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
92%top-5 click share · 5 brands · 51 sellers

Flapen Score

Google Nest Cam against its category

The dotted line is the DIY・工具・ガーデン average. Past it, Google Nest Cam is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Google Nest Cam market on Amazon at a glance

Shoppers on Amazon Japan searched for Google Nest Cam 21K times last year and spent an estimated ¥1.8M. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥1.8M a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
0.8%
Market size, estimated
¥1.8Ma year
Top search term
google nest cam15K searches a year

02 · Price

A sale here is worth ¥10804.46.

Listings sell for ¥10804.46 on average, from ¥2277.97 to ¥20126.17. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At ¥10804.46 that is ¥0 to ¥1.1M a year per listing.

Average price
¥10804.46above the $15 to $100 sweet spot
Price range
¥2277.97–¥20126.17
Amazon Japan median price
¥1942.07across 14,733 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
¥0–¥1.1M
Returns
1.9%of orders · Amazon Japan median 0.4%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #612 within 安全・セキュリティ. It carries 157 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#612in 安全・セキュリティ
Average rating
4.14 starsAmazon Japan average 4.15 stars
Average reviews
157per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Google Nest Cam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 25%
  • Brand 33%
  • Brand 43%
  • Brand 53%

Demand

Google Nest Cam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Black Friday '25Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top Google Nest Cam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • google nest cam15K/yr
  • google カメラ2K/yr
  • nest cam2K/yr
  • googleグーグル カメラ1K/yr

Reviews and returns

What reviews say buyers love and hate about Google Nest Cam

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “デザイン全体”
25%of negative reviews mention “セキュリティ”
1.9%of orders come back
“安全への値段であって機能性能への値段ではない”
A buyer, on “セキュリティ”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Google Nest Cam questions

Answered from the same tracked data.