56
ふるぷら(furu pura)
Launch itA $2.3M/yr market growing +23.8% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible¥2.3M¥2.3M/yr · 25K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good595.7avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad¥2011.31avg listing price — sweet spot $15–$100
Price range
Bad¥659.80–¥6438.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price