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ふるぷら(furu Pura)

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so ふるぷら(furu Pura) is a Maybe.

Flapen Score
56
56 / 100
Ranks 2,232 of 4,191 DIY・工具・ガーデン niches · −1 vs the category median of 57
Market size
¥2.3M/yr25K searches / yr
90-day growth
+23.8%search demand this quarter
Competition
57%top-5 click share · 2 brands · 67 sellers

Flapen Score

ふるぷら(furu Pura) against its category

The dotted line is the DIY・工具・ガーデン average. Past it, ふるぷら(furu Pura) is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The ふるぷら(furu Pura) market on Amazon at a glance

Shoppers on Amazon Japan searched for ふるぷら(furu Pura) 25K times last year and spent an estimated ¥2.3M. All 2 brands take every click. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥2.3M a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+23.8%
Conversion, latest week
4.6%
Market size, estimated
¥2.3Ma year
Peak month
September1.3× the quietest month
Top search term
ダイヤスプレー11K searches a year

02 · Price

A sale here is worth ¥2011.31.

Listings sell for ¥2011.31 on average, from ¥659.80 to ¥6438.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At ¥2011.31 that is ¥0 to ¥201K a year per listing.

Average price
¥2011.31above the $15 to $100 sweet spot
Price range
¥659.80–¥6438.33
Amazon Japan median price
¥1942.07across 14,733 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
¥0–¥201K
Returns
0.3%of orders · Amazon Japan median 0.4%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within 農業・園芸用機器. It carries 596 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#73in 農業・園芸用機器
Average rating
4.25 starsAmazon Japan average 4.15 stars
Average reviews
596per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top ふるぷら(furu Pura) products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%
  • Open — no brand owns it (0%)

Demand

ふるぷら(furu Pura) search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top ふるぷら(furu Pura) search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ダイヤスプレー11K/yr
  • フルプラ ダイヤスプレー9K/yr
  • フルプラ4K/yr
  • ふるぷら(furu pura)568/yr

Reviews and returns

What reviews say buyers love and hate about ふるぷら(furu Pura)

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “使用の容易さ”
23%of negative reviews mention “耐久性”
0.3%of orders come back
“壊れやすい”
A buyer, on “耐久性”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common ふるぷら(furu Pura) questions

Answered from the same tracked data.