35
fulngsele
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great380.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good¥527K¥527K/yr · 24K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad¥1230.14avg listing price — sweet spot $15–$100
Price range
Bad¥346.63–¥1866.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price