- Flapen Score
- 35 / 100Ranks 4,113 of 4,191 DIY・工具・ガーデン niches · −22 vs the category median of 5735
- Market size
- ¥527K/yr24K searches / yr
- 90-day growth
- -27.4%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 6 sellers
Flapen Score
Fulngsele against its category
The dotted line is the DIY・工具・ガーデン average. Past it, Fulngsele is stronger. Inside it, weaker.
Market
The Fulngsele market on Amazon at a glance
Shoppers on Amazon Japan searched for Fulngsele 24K times last year and spent an estimated ¥527K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥527K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- -27.4%
- Conversion, latest week
- 1.8%
- Market size, estimated
- ¥527Ka year
- Peak month
- January15.1× the quietest month
- Top search term
- fulng 洗面台用ヘアキャッチャー18K searches a year
02 · Price
A sale here is worth ¥1230.14.
Listings sell for ¥1230.14 on average, from ¥346.63 to ¥1866.27. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At ¥1230.14 that is ¥123K to ¥308K a year per listing.
- Average price
- ¥1230.14above the $15 to $100 sweet spot
- Price range
- ¥346.63–¥1866.27
- Amazon Japan median price
- ¥1942.07across 14,733 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- ¥123K–¥308K
- Returns
- 0.2%of orders · Amazon Japan median 0.4%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within 配管・排水用備品. It carries 380 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 33%
- Out of stock, average day
- 0.0%
- Average rank
- #7in 配管・排水用備品
- Average rating
- 4.32 starsAmazon Japan average 4.15 stars
- Average reviews
- 380per listing
- Listings tracked
- 6
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Fulngsele products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 180%
- Brand 211%
- Brand 35%
- Brand 44%
Demand
Fulngsele search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 15.1×
Reviews and returns
What reviews say buyers love and hate about Fulngsele
We read the reviews and the return reasons for every product selling here.
“小さかった”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
FAQ
Common Fulngsele questions
Answered from the same tracked data.