Christmas Lights
FailShoppers spend an estimated $0 a year here, so Christmas Lights is a Fail.
- Flapen Score
- 36 / 100Ranks 4,098 of 4,191 DIY・工具・ガーデン niches · −21 vs the category median of 5736
- Market size
- ¥0/yr61K searches / yr
- 90-day growth
- +28.0%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 9 sellers
Flapen Score
Christmas Lights against its category
The dotted line is the DIY・工具・ガーデン average. Past it, Christmas Lights is stronger. Inside it, weaker.
Market
The Christmas Lights market on Amazon at a glance
Shoppers on Amazon Japan searched for Christmas Lights 61K times last year and spent an estimated ¥0. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥0 a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +28.0%
- Conversion, latest week
- 0.0%
- Market size, estimated
- ¥0a year
- Peak month
- December125.9× the quietest month
- Top search term
- christmas lights39K searches a year
02 · Price
A sale here is worth ¥1112.16.
Listings sell for ¥1112.16 on average, from ¥546.54 to ¥1748.82. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At ¥1112.16 that is ¥0 to ¥111K a year per listing.
- Average price
- ¥1112.16above the $15 to $100 sweet spot
- Price range
- ¥546.54–¥1748.82
- Amazon Japan median price
- ¥1942.07across 14,733 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- ¥0–¥111K
- Returns
- 1.0%of orders · Amazon Japan median 0.4%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #46 within エクステリア. It carries 800 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 24.6%
- Average rank
- #46in エクステリア
- Average rating
- 4.20 starsAmazon Japan average 4.15 stars
- Average reviews
- 800per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Christmas Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
9
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
7%
- Brand 137%
- Brand 214%
- Brand 312%
- Brand 412%
- Brand 511%
- Brand 68%
- Open — no brand owns it (1 brand, 7%)
Demand
Christmas Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 125.9×
Reviews and returns
What reviews say buyers love and hate about Christmas Lights
We read the reviews and the return reasons for every product selling here.
“スイッチ部分が長さに対して大きいので、もっと目立たなければいいのになぁと思います。”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
FAQ
Common Christmas Lights questions
Answered from the same tracked data.