51
ant
Worth a lookShows low returns (0.2%), but pricing outside the sweet spot ($786.73 avg) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Growth
Great+78.2%90-day search growth — must beat 0% to launch
Review moat
Good1,109.9avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Bad¥81K¥81K/yr · 16K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad¥786.73avg listing price — sweet spot $15–$100
Price range
Bad¥338.99–¥1799.92cheapest to priciest tracked listing — scored on the share inside $15–$100