Ant
MaybeAn estimated 0.2% of orders come back. But products sell for $786.73 on average, outside the sweet spot, so Ant is a Maybe.
- Flapen Score
- 51 / 100Ranks 3,148 of 4,191 DIY・工具・ガーデン niches · −6 vs the category median of 5751
- Market size
- ¥81K/yr16K searches / yr
- 90-day growth
- +78.2%search demand this quarter
- Competition
- 58%top-5 click share · 10 brands · 126 sellers
Flapen Score
Ant against its category
The dotted line is the DIY・工具・ガーデン average. Past it, Ant is stronger. Inside it, weaker.
Market
The Ant market on Amazon at a glance
Shoppers on Amazon Japan searched for Ant 16K times last year and spent an estimated ¥81K. The top 5 brands take 74% of clicks. Demand peaks in Jun–Jul–Oct. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +78.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥81K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- +78.2%
- Conversion, latest week
- 0.6%
- Market size, estimated
- ¥81Ka year
- Peak month
- July2.4× the quietest month
- Top search term
- 車内アリ駆除9K searches a year
02 · Price
A sale here is worth ¥786.73.
Listings sell for ¥786.73 on average, from ¥338.99 to ¥1799.92. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At ¥786.73 that is ¥0 to ¥79K a year per listing.
- Average price
- ¥786.73above the $15 to $100 sweet spot
- Price range
- ¥338.99–¥1799.92
- Amazon Japan median price
- ¥1942.07across 14,733 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- ¥0–¥79K
- Returns
- 0.2%of orders · Amazon Japan median 0.4%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #101 within 害獣・害虫対策用品. It carries 1,110 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 90%
- Out of stock, average day
- 2.0%
- Average rank
- #101in 害獣・害虫対策用品
- Average rating
- 4.01 starsAmazon Japan average 4.15 stars
- Average reviews
- 1,110per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Ant products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
126
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
16%
- Brand 120%
- Brand 215%
- Brand 314%
- Brand 413%
- Brand 513%
- Brand 610%
- Open — no brand owns it (4 brands, 16%)
Demand
Ant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Oct · busiest ÷ quietest = 2.4×
Search terms
Top Ant search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 車内アリ駆除9K/yr
- ant6K/yr
- 庭 蟻 駆除1K/yr
- アリ が こ なくなる 方法86/yr
Reviews and returns
What reviews say buyers love and hate about Ant
We read the reviews and the return reasons for every product selling here.
“キッチンに現れた蟻に”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
FAQ
Common Ant questions
Answered from the same tracked data.