60
amabro
Launch itA $2.2M/yr market growing +51.0% this quarter with returns at 0.3% — clears our launch bar.
Review moat
Incredible23.63avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible¥2.2M¥2.2M/yr · 56K searches
Competition
Great33%top-5 click share — an open shelf
Growth
Good+51.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad¥2681.01avg listing price — sweet spot $15–$100
Price range
Bad¥799.71–¥5327.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price