Is amabro profitable to sell on Amazon Japan?

The niche generates ¥2.2M/yr across 41 tracked products. 90-day search growth is +51.0%. Flapen's verdict: Launch it (60/100).

How competitive is the amabro niche?

5 brands and 27 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amabro?

Top complaints mined from reviews: デザイン全体, 漏れ防止, 色. The return rate is 0.3%.

When does demand for amabro peak?

Demand peaks in May; the busiest month runs 2.1× the quietest.

What does it cost to enter the amabro niche?

Listings span ¥799.71–¥5327.18; the average listing price is ¥2681.01 (sweet spot $15–$100). The average incumbent carries 24 reviews — the moat a new listing must climb.

amabro

Launch it

A $2.2M/yr market growing +51.0% this quarter with returns at 0.3% — clears our launch bar.

Review moat

Incredible23.63

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Incredible¥2.2M

¥2.2M/yr · 56K searches

Competition

Great33%

top-5 click share — an open shelf

Growth

Good+51.0%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad¥2681.01

avg listing price — sweet spot $15–$100

Price range

Bad¥799.71–¥5327.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon Japan niche tracking, amabro is a ¥2.2M/yr Amazon Japan market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Launch it — 60/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

amabro market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: ¥670K–¥1.3M; units × avg price
Conversion rate: 1.5%
Avg BSR: #697
Page quality: 0%
Prime: 39%
Sponsored: 73%
Out of stock: 0.2%
Avg brand age: 38 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

33%

Top 20: 78%

Open market

Amabro84%
BARGE / バージ10%
amabro4%
Hogdseirrs2%
村上美術株式会社1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +51.0% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.1×

Open Trend

Top amabro search terms

amabro34K/yr +64.6%0.8% conv.
アートストーン鉢8K/yr +34.4%0.9% conv.
アートストーン6K/yr +36.5%0.4% conv.
アマブロアートストーン3K/yr +105.6%1.8% conv.
アマブロ4K/yr -12.7%0.5% conv.

All search terms

Top amabro products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

アマブロアートストーン [ グレー/Lサイズ ] AMABRO ART STONE

Amabro¥3409.543.9★67 rev

アマブロアートストーン [ グレー/Sサイズ ] AMABRO ART STONE (約)直径21.5×高さ19.5cm

Amabro¥1773.164.3★77 rev

アマブロアートストーン [ グレー/Mサイズ ] AMABRO ART STONE (約)直径26.5×高さ24.5cm

Amabro¥2474.544.0★86 rev

amabro アマブロアートストーン [ グレー/LLサイズ ] AMABRO ART STONE

Amabro¥5327.184.2★35 rev

アマブロアートストーン [ ブラック/Sサイズ ] AMABRO ART STONE (約)直径21.5×高さ19.5cm

Amabro¥1793.094.4★76 rev

Newest

by launch date

アマブロツートーンウォーターディスペンサー Lサイズ amabro TWO TONE WATER DISPENSER L ブルーxイエロー

Amabro¥2265.2213 rev

3y ago

アマブロアートストーントール amabro ART STONE TALL L グレー 1843

Amabro¥4961.235 rev

4y ago

アマブロアートストーントール amabro ART STONE TALL S ブラック 1842

Amabro¥2751.836 rev

4y ago

アマブロアートストーントール amabro ART STONE TALL L ブラック 1845

Amabro¥4995.606 rev

4y ago

アマブロアートストーントール amabro ART STONE TALL S グレー 1840

Amabro¥2739.5414 rev

4y ago

What buyers say about amabro

What buyers praise and complain about, mined from review topics.

What buyers love

軽い20%

“見た目と軽さは最高です。”

サイズ全体16%

“このサイズでこの価格はおすすめだと思う。”

使用の容易さ15%

“フェイクグリーンを入れて使っていますが、かなり相性が良く、手軽におしゃれな空間が作れるので満足しています。”

デザイン全体15%

“見た目がとにかくおしゃれで、置くだけで部屋の雰囲気が良くなります。”

色11%

“以前より、他のカラー・デザイン・大きさのアートストーンを愛用しており、”

強さ5%

“丈夫さ良いです”

耐久性5%

“以前のもの2年経つけど見た目の劣化もなく優秀です。”

水に強い3%

“水も入れすぎなければ、保水してくれるので、うっかり水を忘れていても大丈夫なのでずぼらな私には使いやすいです。”

材料の品質1%

“素材は軽めですが、見た目にはしっかり高級感もあり、安っぽさは感じません。”

形状/スタイル1%

“見た目がとにかくおしゃれで、置くだけで部屋の雰囲気が良くなります。”

What buyers complain about

デザイン全体20%

“設計ミスの不良品。”

漏れ防止20%

“ずっと水が溜まってる。”

色20%

“色落ちを少しします”

材料の品質10%

“プラスチック製です。”

サイズ全体3%

“ただ、Lサイズはやや大きめなので、置き場所は事前に確認しておいた方がいいです。”

Top return reasons

サイズ全体48%

広告と実際の製品の違い22%

色16%

匂い4%

傷に強い4%

不良材料/部品4%

材料の品質2%

Common questions

Is amabro profitable to sell on Amazon Japan?: The niche generates ¥2.2M/yr across 41 tracked products. 90-day search growth is +51.0%. Flapen's verdict: Launch it (60/100).
How competitive is the amabro niche?: 5 brands and 27 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in amabro?: Top complaints mined from reviews: デザイン全体, 漏れ防止, 色. The return rate is 0.3%.
When does demand for amabro peak?: Demand peaks in May; the busiest month runs 2.1× the quietest.
What does it cost to enter the amabro niche?: Listings span ¥799.71–¥5327.18; the average listing price is ¥2681.01 (sweet spot $15–$100). The average incumbent carries 24 reviews — the moat a new listing must climb.

amabro

amabro market data

Competition & brand share

Demand & seasonality

Top amabro search terms

Top amabro products on Amazon

Top sellers

Newest

Trending

What buyers say about amabro

What buyers love

What buyers complain about

Top return reasons

Common questions

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