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ホース 5m

ホース 5m clears our launch bar: a $5.6M/yr market growing +111.8% this quarter with returns at 0.8%.

Flapen Score

67
Launch it

Top 9% of 4,191 DIY・工具・ガーデン niches · +10 vs the category median of 57

Market size 98Growth 95Conversion 67Competition 47Returns 96Price range 0Avg price 0Brand share 24Review moat 65Quality gap 92
This niche Category average · 4,191 niches

Is ホース 5m profitable on Amazon?

According to Flapen's Amazon Japan niche tracking, ホース 5m is a ¥5.6M/yr Amazon Japan market (60K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 67/100.

ホース 5m: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +111.8% over the last 90 days and 6.0% of searches end in a purchase.

¥5.6M

revenue / yr

Units sold / yr3K
Search volume / yr+111.8%60K
Conversion rate6.0%
Avg price¥1563.66

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers12 · 76
Top-5 product click share57%
Open market10%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement36%
New entrants (1y)2· 2 succeeded
Avg rating4.0★
Avg reviews906

Top ホース 5m products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

¥0¥225K¥451K¥676K¥902K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

76

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

6%

  • タカギ(Takagi)51%
  • アイリスオーヤマ(IRIS OHYAMA)17%
  • 浅香工業(Asaka Kougyou)10%
  • TOYOX8%
  • 三洋化成(Sannyoukasei)4%
  • WATER GEAR(ウォーターギア)3%
  • Open — no brand owns it (6 brands, 6%)

ホース 5m demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR6.0%Products28Brands12Top 5 Brands90%OOS Rate0.7%Rating4.0★Reviews906Avg BSR#82
5K4KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 6.7×

Top ホース 5m search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ホース 5m47K/yr
  • 散水ホース 5m9K/yr
  • 水道ホース 5m3K/yr

What reviews say buyers love and hate about ホース 5m

What buyers mention most, as a share of all reviews.

What buyers love

66% of reviews
使用の容易さ24%

手軽さが良いです

コストパフォーマンス8%

お得です

コンパクトさ7%

コンパクトでお勧め

軽い6%

ホースが軽い。圧がかかるとミミズみたいに伸びてびっくりした。本当に長くなる。水を抜くと縮んでいる。巻く時もとても楽。

耐久性5%

高耐久

What buyers complain about

58% of reviews
漏れ防止17%

コネクタから水漏れ

耐久性14%

しかし2週間足らずで取手の下ら辺から水が噴き出てきて使い物にならず。

使用の容易さ6%

使い難く

追加アイテム/添付ファイル5%

フックが付属してなかった。

厚み3%

ホースは細めですが威力はあります。

ホース 5m return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1サイズ全体
23%
2漏れ防止
17%
3不良材料/部品
8%
4追加アイテム/添付ファイル
8%
5水に強い
6%

Common ホース 5m questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores ホース 5m 67/100 on Amazon Japan — Launch it. The niche generates ¥5.6M/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +111.8% over the last 90 days.
Search demand for ホース 5m on Amazon Japan peaks in Jul–Aug, where the busiest month runs 6.7× the quietest.