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ノギス 200mm
Launch itA $2.4M/yr market growing +23.5% this quarter with returns at 0.6% — clears our launch bar.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible¥2.4M¥2.4M/yr · 10K searches
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,892.24avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad¥3562.75avg listing price — sweet spot $15–$100
Price range
Bad¥691.50–¥15096.08cheapest to priciest tracked listing — scored on the share inside $15–$100