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ノギス 200mm

ノギス 200mm clears our launch bar: a $2.4M/yr market growing +23.5% this quarter with returns at 0.6%.

Flapen Score

63
Launch it

Top 21% of 4,191 DIY・工具・ガーデン niches · +6 vs the category median of 57

Market size 95Growth 52Conversion 72Competition 43Returns 97Price range 0Avg price 0Brand share 55Review moat 46Quality gap 99
This niche Category average · 4,191 niches

Is ノギス 200mm profitable on Amazon?

According to Flapen's Amazon Japan niche tracking, ノギス 200mm is a ¥2.4M/yr Amazon Japan market (10K searches/yr). The top 5 brands hold 72% of demand. Verdict: Launch it — 63/100.

ノギス 200mm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +23.5% over the last 90 days and 6.7% of searches end in a purchase.

¥2.4M

revenue / yr

Units sold / yr500
Search volume / yr+23.5%10K
Conversion rate6.7%
Avg price¥3562.75

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers16 · 101
Top-5 product click share59%
Open market28%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement62%
New entrants (1y)5· 3 succeeded
Avg rating3.6★
Avg reviews1,892

Top ノギス 200mm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

¥0¥121K¥243K¥364K¥485K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 rising

Sellers

101

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

28%

  • CYFIE19%
  • シンワ測定(Shinwa Sokutei)15%
  • LATTEY13%
  • YFFSFDC12%
  • Smgda6%
  • 新潟精機(Niigataseiki)6%

ノギス 200mm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume10KCVR6.7%Products21Brands16Top 5 Brands72%OOS Rate6.0%Rating3.6★Reviews1,892Avg BSR#69
250150Black Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

What reviews say buyers love and hate about ノギス 200mm

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
コストパフォーマンス35%

リーズナブル

使用の容易さ32%

有れば便利

総合品質5%

CP抜群

サイズ全体3%

正しく正確に寸法が測れれば

耐久性3%

後は耐久性ですね。

What buyers complain about

69% of reviews
総合品質11%

安いので諦めます...

機能全体10%

役立たず

サイズ全体9%

少し大きいとは思いましたが、200mmのものを選んで正解でした。

ディスプレイ全体9%

液晶が見にくい

バッテリーの内蔵9%

電池が1年保たなかった

ノギス 200mm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1不良材料/部品
18%
2サイズ全体
14%
3ディスプレイ全体
11%
4機能全体
9%
5広告と実際の製品の違い
7%

Common ノギス 200mm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores ノギス 200mm 63/100 on Amazon Japan — Launch it. The niche generates ¥2.4M/yr across 21 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved +23.5% over the last 90 days.
ノギス 200mm buyers on Amazon Japan complain most about 総合品質, 機能全体, サイズ全体, the themes mined from the niche's reviews. Its return rate is 0.6%.