Skip to content

ホースリール 15m

Pass

ホースリール 15m scores 65 out of 100, a Pass. Shoppers spend an estimated $7.8M a year here, search demand grew +119.8% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
65
65 / 100
Top 14% of 4,191 DIY・工具・ガーデン niches · +8 vs the category median of 57
Market size
¥7.8M/yr81K searches / yr
90-day growth
+119.8%search demand this quarter
Competition
47%top-5 click share · 9 brands · 85 sellers

Flapen Score

ホースリール 15m against its category

The dotted line is the DIY・工具・ガーデン average. Past it, ホースリール 15m is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The ホースリール 15m market on Amazon at a glance

Shoppers on Amazon Japan searched for ホースリール 15m 81K times last year and spent an estimated ¥7.8M. The top 5 brands take 96% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +119.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥7.8M a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+119.8%
Conversion, latest week
2.7%
Market size, estimated
¥7.8Ma year
Peak month
July3.6× the quietest month
Top search term
ホースリール 15m64K searches a year

02 · Price

A sale here is worth ¥3560.68.

Listings sell for ¥3560.68 on average, from ¥1650.29 to ¥11275.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At ¥3560.68 that is ¥0 to ¥356K a year per listing.

Average price
¥3560.68above the $15 to $100 sweet spot
Price range
¥1650.29–¥11275.61
Amazon Japan median price
¥1942.07across 14,733 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
¥0–¥356K
Returns
0.9%of orders · Amazon Japan median 0.4%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #33 within 農具・散水用品. It carries 1,501 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
84%
Out of stock, average day
9.4%
Average rank
#33in 農具・散水用品
Average rating
3.91 starsAmazon Japan average 4.15 stars
Average reviews
1,501per listing
Listings tracked
32

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top ホースリール 15m products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

85

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

3%

  • Brand 146%
  • Brand 229%
  • Brand 317%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

ホースリール 15m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 3.6×

Search terms

Top ホースリール 15m search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ホースリール 15m64K/yr
  • リールホース 20m7K/yr
  • 20m ホース6K/yr
  • dcmブランド ねじれにくいホースリール g-r2204K/yr

Reviews and returns

What reviews say buyers love and hate about ホースリール 15m

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “使用の容易さ”
15%of negative reviews mention “漏れ防止”
0.9%of orders come back
“水がジャジャ漏れになった”
A buyer, on “漏れ防止”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common ホースリール 15m questions

Answered from the same tracked data.