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ハトメパンチ 12mm

Pass

ハトメパンチ 12mm scores 65 out of 100, a Pass. Shoppers spend an estimated $3.4M a year here, search demand grew +43.6% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
65
65 / 100
Top 14% of 4,191 DIY・工具・ガーデン niches · +8 vs the category median of 57
Market size
¥3.4M/yr56K searches / yr
90-day growth
+43.6%search demand this quarter
Competition
54%top-5 click share · 11 brands · 57 sellers

Flapen Score

ハトメパンチ 12mm against its category

The dotted line is the DIY・工具・ガーデン average. Past it, ハトメパンチ 12mm is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The ハトメパンチ 12mm market on Amazon at a glance

Shoppers on Amazon Japan searched for ハトメパンチ 12mm 56K times last year and spent an estimated ¥3.4M. The top 5 brands take 78% of clicks. Demand peaks in May–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon Japan for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated ¥3.4M a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+43.6%
Conversion, latest week
4.6%
Market size, estimated
¥3.4Ma year
Peak month
May2.2× the quietest month
Top search term
ハトメ 12mm35K searches a year

02 · Price

A sale here is worth ¥1303.35.

Listings sell for ¥1303.35 on average, from ¥351.47 to ¥3678.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At ¥1303.35 that is ¥130K to ¥326K a year per listing.

Average price
¥1303.35above the $15 to $100 sweet spot
Price range
¥351.47–¥3678.21
Amazon Japan median price
¥1942.07across 14,733 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
¥130K–¥326K
Returns
0.6%of orders · Amazon Japan median 0.4%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #23 within 大工道具・用品. It carries 349 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
82%
Out of stock, average day
12.4%
Average rank
#23in 大工道具・用品
Average rating
3.97 starsAmazon Japan average 4.15 stars
Average reviews
349per listing
Listings tracked
22

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top ハトメパンチ 12mm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

57

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

16%

  • Brand 131%
  • Brand 221%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 16%)

Demand

ハトメパンチ 12mm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.2×

Search terms

Top ハトメパンチ 12mm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ハトメ 12mm35K/yr
  • ハトメパンチ 12mm13K/yr
  • 両面ハトメ 12mm3K/yr
  • ブルーシート ハトメ4K/yr

Reviews and returns

What reviews say buyers love and hate about ハトメパンチ 12mm

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “使用の容易さ”
21%of negative reviews mention “耐久性”
0.6%of orders come back
“すぐ壊れる。”
A buyer, on “耐久性”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common ハトメパンチ 12mm questions

Answered from the same tracked data.