Skip to content

ハトメパンチ 12mm

ハトメパンチ 12mm clears our launch bar: a $3.4M/yr market growing +43.6% this quarter with returns at 0.6%.

Flapen Score

65
Launch it

Top 14% of 4,191 DIY・工具・ガーデン niches · +8 vs the category median of 57

Market size 96Growth 65Conversion 55Competition 52Returns 97Price range 0Avg price 0Brand share 46Review moat 83Quality gap 95
This niche Category average · 4,191 niches

Is ハトメパンチ 12mm profitable on Amazon?

According to Flapen's Amazon Japan niche tracking, ハトメパンチ 12mm is a ¥3.4M/yr Amazon Japan market (56K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jul. Verdict: Launch it — 65/100.

ハトメパンチ 12mm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +43.6% over the last 90 days and 4.6% of searches end in a purchase.

¥3.4M

revenue / yr

Units sold / yr4K
Search volume / yr+43.6%56K
Conversion rate4.6%
Avg price¥1303.35

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers11 · 57
Top-5 product click share54%
Open market22%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement50%
New entrants (1y)3· 3 succeeded
Avg rating4.0★
Avg reviews349

Top ハトメパンチ 12mm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

¥0¥336K¥673K¥1.0M¥1.3M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

57

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

16%

  • SK11(エスケー11)31%
  • イチネンアクセス ツール事業部21%
  • トラスコ中山(TRUSCO)10%
  • 角利産業(Kakuri Sangyo)9%
  • ソゾミ株式会社7%
  • XOOL6%
  • Open — no brand owns it (5 brands, 16%)

ハトメパンチ 12mm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR4.6%Products22Brands11Top 5 Brands78%OOS Rate12.4%Rating4.0★Reviews349Avg BSR#23
2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.2×

Top ハトメパンチ 12mm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ハトメ 12mm35K/yr
  • ハトメパンチ 12mm13K/yr
  • 両面ハトメ 12mm3K/yr
  • ブルーシート ハトメ4K/yr

What reviews say buyers love and hate about ハトメパンチ 12mm

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
使用の容易さ43%

DIYに便利です

総合品質13%

クオリティは良いみたいです。

コストパフォーマンス12%

コスパいい

強さ4%

しっかり

メンテナンスと修理3%

修理部品です

What buyers complain about

70% of reviews
耐久性21%

すぐ壊れる。

使用説明書/ユーザーマニュアル/トラブルシューティング8%

説明書は入っていませんでしたが、商品ページに使い方の動画があり作業の流れは分かりやすかったです。

コストパフォーマンス7%

ホームセンターで買うより半値でした

総合品質7%

安い

強さ7%

壊れやすい

ハトメパンチ 12mm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1サイズ全体
46%
2不良材料/部品
19%
3使用の容易さ
7%
4商品の状態
5%
5漏れ防止
5%

Common ハトメパンチ 12mm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores ハトメパンチ 12mm 65/100 on Amazon Japan — Launch it. The niche generates ¥3.4M/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +43.6% over the last 90 days.
Search demand for ハトメパンチ 12mm on Amazon Japan peaks in May–Jul, where the busiest month runs 2.2× the quietest.