33
zwift
Skip itSoft demand (-57.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Good€520K€520K/yr · 98K searches
Review moat
Good1,087.6avg incumbent reviews — the moat a new listing must climb
Avg price
Good€162.27avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad€16.83–€382.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-57.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price