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yogamatte naturkautschuk
Skip itSoft demand (-24.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€56.85avg listing price — sweet spot $15–$100
Price range
Great€20.74–€124.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,079.06avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€120K€120K/yr · 101K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Signals High Price