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turnbeutel
Worth a lookShows a fragmented shelf (top 5 take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great39%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€275K€275K/yr · 1.2M searches
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Price range
Okay€4.04–€25.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,975.23avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.32avg listing price — sweet spot $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale